[Universal Genève] Senior Social Media Manager (f/m/x)

Your craft

Social media strategy & content

• Own and implement the Maison’s social media strategy across relevant platforms
• Develop editorial calendars and lead social-first storytelling across campaigns, products, heritage, and brand moments
• Shape the Maison’s social voice and ensure content is adapted to each platform
• Identify relevant cultural and platform trends and translate them into opportunities for the Maison

Community & engagement

• Own the community management strategy and ensure meaningful, consistent engagement across channels
• Monitor conversations, audience behaviour, and sentiment, identifying relevant insights and opportunities
• Establish clear principles and processes for community engagement and escalations

Performance & partnerships

• Own social media reporting, KPIs, and performance analysis, turning insights into actionable recommendations
• Coordinate agencies, creators, and external partners to ensure quality and consistency
• Own and update social media guidelines and best practices across internal and external stakeholders

Innovation

• Stay ahead of social platforms, digital culture, emerging formats, and technologies
• Continuously test and evolve the Maison’s social media approach

What will make you successful

• 8+ years of international experience in social media, digital communications, content, or a related field, ideally within luxury and premium consumer brands
• Proven experience developing and implementing social media strategies across multiple platforms
• Strong understanding of social platforms, content formats, community management, and audience behaviour
• Excellent project management and stakeholder coordination skills
• Strong editorial, storytelling, and communication skills
• Confident working with social media analytics, reporting, and listening tools such as Brandwatch, Hootsuite, Sprinklr, or equivalent
• Creative, proactive, culturally curious, and highly adaptable
• Strong ownership and attention to detail, with the ability to work independently
• Excellent English and French communication skills