University Residences Smalley Center - Social Media Brand Ambassador - Student Clerical

Job Summary

Job Title: University Residences Smalley Center Social Media Brand Ambassador – Student Clerical

Division: Student Life

Department: Smalley Center Central Assignments Office

Compensation: $11.10/hour

Hours/Week: Approximately 10–12 hours per week (weekly average); may include days, evenings, and weekends

Employment Summary

The Division of Student Life is committed to making every experience at Purdue University a learning opportunity for students. Employment within our division provides you the opportunity to work with other great students and leaders. As part of your employment, we incorporate the Leadership and Professional Development Competencies and the Steps to Leaps Learning Pillars into your learning and performance management experience to ensure you are building the skills employers want.

Job Description

Supports the social media presence of University Residences by creating engaging, on-brand content for current, future, and past students and their families, under the day-to-day direction of the Senior Brand Ambassador.

• Creates content for social media channels including photos, short-form video (Reels, YouTube Shorts), and event coverage, following direction and feedback from the Senior Brand Ambassador.
• Attends move-in, welcome week, hall programs, and other University Residences events to gather content and represent the department.
• Assists in planning and executing social media contests and ongoing promotions.
• Communicates progress, ideas, and questions to the Senior Brand Ambassador, and escalates concerns to the direct supervisor as needed.
• Performs other duties as assigned.

Customer Service and Image

Presents and promotes a positive image of University Residences through professional conduct, attitude, and appearance. Customer service–focused, exhibiting helpful, friendly, and courteous service to residents, families, and campus partners.

Schedule

Returns to campus prior to the start of the fall semester for training, including onboarding with the Senior Brand Ambassador on content standards, brand voice, and platform expectations. Participates in move-in and welcome week coverage to build engagement among new and returning residents. Attends ongoing team check-ins with the Senior Brand Ambassador throughout the semester. Demonstrates punctual, reliable, and consistent attendance.

Prerequisite(s)

The ideal candidate has basic Microsoft Office skills and previous experience in a student office staff position within University Residences.

Qualifications & Responsibilities

Qualifications

• High school diploma or equivalent and minimum of one semester of college coursework successfully completed.
• Willingness to receive direction, feedback, and content assignments from the Senior Brand Ambassador.
• Must be actively enrolled at Purdue University.
• Strong interpersonal and communication skills, both verbal and written.
• Flexible and dependable with a strong attention to detail.
• Ability to multi-task and work within deadlines.
• Ability to work independently and with a team.
• Timely and organized.
• Previous supervisory or leadership experience preferred.
• Proficiency in Microsoft Office.

Position Responsibilities

• Works with the social media specialist to develop and implement a social media strategy.
• Schedules and posts content in Hootsuite or Meta Business Suite.
• Attends events and/or visits locations on campus to gather content.
• Works with photography interns to post photos.
• Proposes content and generates new ideas for the department.
• Creates engaging Reels and YouTube Shorts.

Core Competencies

Transferable Skill Development

Students employed in this role will develop and demonstrate a number of transferable skills essential for future employment success and will be reviewed on these skills in their performance evaluation.

Communication (Verbal, Written, Non-Verbal, Listen & Observe, Summarize & Distill Information)

• Demonstrate professional verbal communication in all interactions.
• Demonstrate enthusiasm; engage and connect with Student Life Marketing colleagues, including student and professional staff.
• Verbally communicate with staff about problems or situations as they arise.
• Use written communication to inform audiences and stakeholders of Student Life programs, events, and initiatives.

Ways of Thinking (Systems Thinking & Planning, Reflective & Analytical Reasoning, Idea Generation, Decision Making, Problem Solving, Ethics)

• Utilize policies and knowledge to proactively make decisions and solve problems for areas assigned.
• Develop new or novel ideas through critical thinking and creative processes that address issues and/or lead to change.
• Understand standards and expectations for personal and professional ethical behavior.
• Demonstrate knowledge of the position and the Student Life mission.

Collaboration (Organization Behavior & Teamwork, Appropriate & Productive Relationships, Helping Others & Collaboration, Cultural Intelligence & Inclusion, Service & Social Responsibility)

• Collaborate with co-workers and demonstrate flexibility in a fast-paced, team atmosphere.
• Establish productive relationships with clients, peers, supervisors, and professional staff.
• Acknowledge and support customers and staff with unique needs and differing backgrounds.
• Work independently to complete responsibilities.
• Proactively and willingly acquire new skills, tasks, procedures, and projects.

Self-Awareness (Self-Understanding, Continuous Learning, Initiative & Follow-Through, Personal Responsibility, Resiliency)

• Demonstrate time management skills and attention to detail.
• Demonstrate initiative. Understand and respond to the various needs of clients, students, and staff.
• Maintain a positive attitude and enthusiasm in times of ambiguity.
• Complete work independently in an efficient manner.
• Demonstrate dependability and responsibility.
• Demonstrate punctuality by always being on time to each shift.

Employee Class

Student

Benefits Eligibility

NO

FLSA Status

Non-Exempt