US Direct Sales Representative (WEST) - Industrial Inkjet Printing Systems

About Tourmaline Enterprises

For over 27 years, Tourmaline Enterprises has been a trusted partner to manufacturing and packaging teams worldwide, providing reliable industrial inkjet printing systems for coding and marking production lines. As a small, family-owned, woman-owned business, we’ve built our reputation on accountability, transparency, and results—delivering solutions that help clients meet production needs for lot numbers, barcodes, expiration dates, logos, and more, all backed by responsive U.S.-based support.

With a global reach across 10+ countries and 500+ clients, Tourmaline is experiencing rapid growth and is intentionally scaling with the right people and structure in place. Despite our expansion, we’ve maintained a highly collaborative and supportive culture across departments, where teams work closely together to solve problems and drive outcomes.

We are looking for driven, high-performing sales professionals who are motivated to be part of that growth. If you’re looking for “just a job,” this likely won’t be the right fit. But if you’re energized by the opportunity to help build something meaningful—and have the passion and perseverance to excel in a performance-driven environment—this is a strong opportunity to grow with us.

Overview:

The US Direct Sales Representative is responsible for driving revenue growth through both the expansion of existing customer accounts and the development of new business for Tourmaline Enterprises. This role focuses on selling industrial coding and marking solutions directly to end users, owning the full sales cycle from prospecting through close.

The US Direct Sales Representative will develop and execute an annual territory plan (West) to achieve revenue targets and maintain profitable margins across product lines. This individual will actively engage with customers across assigned regions, identify application-specific needs, conduct product demonstrations, and deliver tailored solutions that align with operational requirements. The role requires consistent travel within the territory to build strong customer relationships, generate pipeline, and close new business.

Key Responsibilities:

• Drive new business development by prospecting, qualifying, and closing opportunities with end users across assigned territory
• Manage and grow existing customer accounts, identifying opportunities for upselling and repeat business
• Own the full sales cycle from initial outreach through proposal, negotiation, and close
• Conduct on-site visits, product demonstrations, and trials of industrial coding and marking equipment
• Assess customer production environments and recommend tailored solutions based on application needs
• Develop and execute a territory plan to meet or exceed revenue and margin targets
• Build and maintain a strong pipeline through consistent outreach, referrals, and industry networking
• Collaborate with internal teams (operations, service, and leadership) to ensure successful implementation and customer satisfaction
• Provide accurate sales forecasting and maintain up-to-date activity and pipeline tracking in CRM
• Stay informed on industry trends, competitor offerings, and customer requirements to effectively position Tourmaline products
• Travel regularly within the assigned region to support customer engagement and business development