User Acquisition Lead
You will own and execute the user acquisition strategy across the company's different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more. You will lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals. You will optimize acquisition performance by analyzing KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level. You will build and maintain strong relationships with strategic partners and ad networks, continuously improve UA workflows and tools, collaborate closely with Product, Monetization, Creative, and Data teams, and stay ahead of trends through market research and competitive analysis.
Responsibilities
- Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals
- Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
- Build and maintain strong relationships with strategic partners and ad networks
- Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis
Requirements
- 4+ years of hands-on UA experience in mobile gaming or apps
- 2+ years of experience managing people and teams
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Highly analytical and comfortable with UA data tools; able to turn insights into action
- Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
- Passion for music and gaming is a big plus
- Fluent English communication is a must
Benefits
- 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip to top profit countries, starting with Korea then Japan
- Sponsored sports activities: badminton, soccer
- Sponsored overseas conferences and industry events for all levels
- Modern equipment/AI tools provided
- Relocation support