User acquisition manager

Requirements:
2+ years of experience managing Google Ads (PPC, mobile app), Apple Search Ads, focusing on fintech, and gambling projects;
Experience with Bing;
Budget management experience from $50,000/month;
Strong understanding of metrics and analytics, related to digital marketing
Upper-intermediate English;
Excellent communication and collaboration skills to work effectively with cross-functional teams.

Responsibilities:
Optimize and enhance advertising campaigns to identify opportunities for specific product types and audiences to increase conversion and ROI;
Build out A/B tests and testing plans;
Understand the marketing funnel, and main metrics, optimize, analyze, and improve them;
Collaborate closely with Marketing Team Developers, Designers, and Copywriters for ad creation;
Searching for new potential traffic sources and connecting additional advertising platforms;
Analyze the effectiveness of the campaign and use this data to inform future campaigns