User Acquisition Manager (E-commerce / FB)

Our client (NDA) has a track record of building and growing its own white products. The company is now launching a new e-commerce product from scratch. The project is at an early stage: the core team, go-to-market strategy and marketing processes are being shaped right now. Creative, design, AI and marketing functions are already in-house.
Requirements
Experience with the US market.
Deep hands-on experience with Facebook Ads.
Experience managing large budgets: $100k+ monthly spend.
Proven scaling experience.
Performance analytics.
E-commerce background.
Responsibilities
Launch and optimize ad campaigns in Meta Ads.
Test hypotheses across audiences, creatives and offers.
Scale winning campaigns.
Analyze performance metrics and drive growth and profitability.
Work closely with the in-house creative team.
What we offer
Base salary + bonus.
A chance to launch a new product from scratch and shape the UA function.
Resources ready to go: in-house creative team, own and agency ad accounts.
Remote, with priority for candidates based in Warsaw.
Nice to have
Experience with Google Ads.