User Acquisition Manager
About the company
SaaS product, profitable, growth stage. A small American-Ukrainian product team has a few data retrieval services (e.g., VIN lookup) and several psychological tests and quizzes. Working with the US and EU markets.
Key Responsibilities
Own acquisition budgets across paid channels (Meta, Google, TikTok, etc.)
Scale winning campaigns/creatives - budget allocation, bidding, audience expansion
Track CPA, ROAS, LTV, payback period, retention by cohort
Test new acquisition channels beyond the current stack
Coordinate with the Performance Marketer to avoid overlap and align on scale vs. test
Flag performance/budget risks early (CPA spikes, platform/account issues)
Requirements
2-4 years in UA/performance marketing, ideally subscription or app-based products
Hands-on experience with major ad platforms (Meta, Google, TikTok)
Strong grip on unit economics (CPA/ROAS/LTV) for budget decisions
Experience scaling campaigns, not just launching/testing
Comfortable as a peer to a strong performance marketer, not above or below
English B2-C1
Nice to have
Quiz-funnel/subscription niche experience
Experience beyond the "big 3" ad platforms
Conditions
Fully remote setting
Corporate devices (laptop, power station)
Unlimited PTO (paid time off) policy
Udemy courses