User Acquisition Manager (Meta Ads)
About us
4Couple is a product IT company building a mobile app for couples. It helps partners stay connected, understand each other better and build stronger relationships.
We’re hiring an experienced UA Manager who has hands-on experience growing mobile subscription apps from launch to consistent profitability and scaling ad spend along the way.
Your responsibilities:
Paid acquisition: set up, launch, optimize, and scale campaigns across Meta Ads, TikTok Ads
End-to-end UA: generate hypotheses, run tests, evaluate audiences, and scale what performs
Creative analysis and iteration: review creative performance, identify what drives results, and coordinate updates with the design and video team based on the data
Angle research: explore and test new messaging angles and hooks to find winning approaches
Metrics and economics: track core KPIs (CTR, CPI, CAC, ROAS, LTV, Trial-to-Paid, Renewal Rate, Payback Period) and base decisions on data
Funnel collaboration: work closely with the PMM to improve funnels and align messaging from ad to subscription
Competitor and market research: monitor competitors’ creatives, funnels, and positioning to uncover new growth opportunities
What you bring:
At least 2 years in UA/Performance Marketing for mobile subscription apps
A proven case of taking an app or product line from zero to profitability
Strong knowledge of mobile attribution (AppsFlyer/Adapty), SKAdNetwork/ATT, iOS specifics, and product analytics tools (Amplitude/Tableau)
Experience running Meta Ads with substantial budgets
Analytical thinking, initiative, and full ownership of ROAS/ROI results
Big pluses:
Experience in Lifestyle, Mental Health, or Relationship apps
A background in shaping creative strategy
What you get:
Remote work, comprehensive salary
Resources to scale hypotheses that work
Little bureaucracy and quick decisions with no lengthy approval chains
The opportunity to join the buying team as one of its first key members and have a real impact on the product