User Acquisition Manager (Meta Ads, TikTok, US Market)

INSTYTUTUM is a science-backed skincare brand rapidly scaling on the US market. We are building a high-performance marketing engine focused on exponential D2C growth, creative experimentation, and fast execution.
Right now, we are looking for a User Acquisition Manager ready to take ownership of scaling paid acquisition far beyond “business as usual”.
This role is for someone who gets excited not by simply maintaining campaigns — but by building scalable systems, testing bold hypotheses, and uncovering growth opportunities where others stop searching.
If you are motivated by scaling challenges, large budgets, freedom in decision-making, and direct impact on business results — we’d love to meet you.
Your Mission
Your primary goal will be to scale acquisition channels while maintaining performance efficiency and building a repeatable experimentation framework for the US market.
We expect you to become a key driver of growth for our Meta Ads direction while helping unlock new scaling opportunities across additional paid channels.
What Challenges You’ll Own

• Scale Meta Ads spend and performance significantly beyond current volumes;
• Build a systematic testing framework for creatives, audiences, funnels, and campaign structures;
• Launch, optimize, and scale acquisition campaigns focused on CAC, CPA, ROAS, and ROMI targets;
• Expand beyond Meta by validating and growing new traffic channels including TikTok Ads, Google Ads, Snapchat, and others;
• Collaborate closely with creative and product marketing teams to identify winning angles, messaging, and ad concepts for the US audience;
• Generate, validate, and scale growth hypotheses using a data-driven approach;
• Continuously search for new audience segments, placements, and performance opportunities.

What You’ll Do

• Manage, optimize, and scale performance campaigns across the Meta Ads ecosystem;
• Monitor and improve key metrics including Spend, CPM, CTR, CPC, CPA, CAC, ROAS, ROI, LTV, and Retention;
• Conduct A/B testing across creatives, landing pages, offers, funnels, and campaign structures;
• Collaborate with designers and content creators to improve creative performance and develop new ad concepts;
• Analyze campaign performance and transform insights into actionable scaling decisions;
• Build reporting processes and maintain a strong analytical approach to growth.

What We’re Looking For

• 2+ years of experience in User Acquisition, Media Buying, or Performance Marketing;
• Proven hands-on experience with Meta Ads in D2C products targeting the US market;
• Experience managing performance budgets starting from $100,000/month;
• Strong understanding of key performance marketing metrics: CPM, CTR, CPC, CR, CPA, CAC, ROAS, ROI, LTV, Churn, and Retention;
• Experience with TikTok Ads or Snapchat Ads will be a strong advantage;
• Strong analytical thinking and confidence in making data-driven decisions;
• You naturally validate ideas through experiments and measurable results;
• You enjoy finding unconventional solutions and scaling what works;
• High level of ownership, proactivity, and ambition to grow together with the company;
• English level: Intermediate+ (B1/B2).

Why This Role Is Different

• Real ownership over growth direction and decision-making;
• Freedom to launch and test your own ideas quickly;
• Ambitious scaling goals backed by meaningful budgets;
• Strong collaboration with product marketing and creative teams;
• Opportunity to directly influence the growth of a fast-scaling D2C brand on the US market.

User Acquisition Manager (Meta Ads, Google Ads, TikTok | Global Markets) | INSTYTUTUM
About INSTYTUTUM
INSTYTUTUM is a Swiss longevity skincare brand rapidly scaling across global markets.
We are looking for an ambitious User Acquisition Manager to drive international D2C growth, scale paid acquisition, and unlock new opportunities through creative experimentation and data-driven marketing.
If you thrive on ambitious growth targets, large budgets, and real ownership of results — we'd love to meet you.
Your Mission
Scale global customer acquisition and D2C revenue while maintaining performance efficiency.
Take ownership of paid acquisition growth across international markets, build a systematic experimentation framework, and unlock new opportunities for scalable growth.
What You’ll Do
Manage, optimize, and aggressively scale Meta Ads, Google Ads, and TikTok Ads campaigns across international markets;
Develop and execute acquisition strategies focused on CAC, ROAS, ROMI, and revenue growth;
Test and optimize creatives, audiences, offers, landing pages, and conversion funnels;
Identify, validate, and scale winning growth hypotheses across markets;
Explore and launch additional acquisition channels, including Snapchat Ads and emerging platforms;
Collaborate with creative and marketing teams to develop high-performing ad concepts;
Analyze campaign performance, optimize budget allocation, and continuously improve acquisition efficiency.
What We’re Looking For
3+ years of experience in User Acquisition, Media Buying, or Performance Marketing;
Proven track record of scaling paid acquisition for international D2C brands;
Strong hands-on expertise in Meta Ads and Google Ads; experience with TikTok Ads is a strong advantage;
Experience managing advertising budgets of $100,000+/month;
Strong understanding of CAC, CPA, ROAS, ROMI, LTV, CTR, and conversion metrics;
Hands-on experience in creative testing, campaign optimization, and performance scaling;
Analytical mindset, proactive approach, and strong ownership of business results;
English: Intermediate+ (B1/B2).
Why This Role Is Different

• Real ownership over growth direction and decision-making;
• Freedom to launch and test your own ideas quickly;
• Ambitious scaling goals backed by meaningful budgets;
• Strong collaboration with product marketing and creative teams;
• Opportunity to directly influence the growth of a fast-scaling D2C brand on the new markets.