User Acquisition Manager | Talent Pool
At Point2Web, you join a performance-driven marketing company focused on delivering real results for advertisers.
Since 2019, we’ve been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms such as Meta, TikTok, Google, Microsoft, and Snapchat, operating where performance truly matters — inside the advertising ecosystem itself.
What makes Point2Web different is how we work:
Excellent service. Total commitment. Driving innovation. Focus on the team. Openness & honesty.
We are structured by vertical expertise, which means you collaborate with professionals who understand the exact monetization models, compliance sensitivities, and scaling mechanics of the markets they operate in.
If you’re looking for an environment where expertise is valued, performance is engineered, and growth is continuous, Point2Web is built for you.
About this opportunity
We’re always interested in connecting with strong User Acquisition Managers / Performance Media Buyers who have hands-on experience building, optimizing, and scaling performance campaigns.
This is an evergreen opportunity and part of our Talent Pool, rather than an active hiring process for an immediate opening.
By applying, you can introduce yourself to our recruitment team and share your experience with us. When a relevant User Acquisition opportunity opens at Point2Web, we’ll be able to reach out directly and discuss the role with you.
Depending on your background, future opportunities may focus on Paid Social, Search, DSP, Web or App acquisition across platforms such as Meta, TikTok, Snapchat, Google, Microsoft, and others.
Requirements
Depending on the specific opportunity and your area of expertise, responsibilities may include:
When you join Point2Web, you can expect:
Even if we don’t have the perfect User Acquisition role for your background open today, we’d still like to hear from you.
Apply and join our User Acquisition Talent Pool. When an opportunity matching your expertise, platforms, and experience becomes available, our recruitment team will reach out to discuss it with you.
Since 2019, we’ve been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms such as Meta, TikTok, Google, Microsoft, and Snapchat, operating where performance truly matters — inside the advertising ecosystem itself.
What makes Point2Web different is how we work:
Excellent service. Total commitment. Driving innovation. Focus on the team. Openness & honesty.
We are structured by vertical expertise, which means you collaborate with professionals who understand the exact monetization models, compliance sensitivities, and scaling mechanics of the markets they operate in.
If you’re looking for an environment where expertise is valued, performance is engineered, and growth is continuous, Point2Web is built for you.
About this opportunity
We’re always interested in connecting with strong User Acquisition Managers / Performance Media Buyers who have hands-on experience building, optimizing, and scaling performance campaigns.
This is an evergreen opportunity and part of our Talent Pool, rather than an active hiring process for an immediate opening.
By applying, you can introduce yourself to our recruitment team and share your experience with us. When a relevant User Acquisition opportunity opens at Point2Web, we’ll be able to reach out directly and discuss the role with you.
Depending on your background, future opportunities may focus on Paid Social, Search, DSP, Web or App acquisition across platforms such as Meta, TikTok, Snapchat, Google, Microsoft, and others.
Requirements
- 3+ years of hands-on performance marketing / user acquisition experience.
- Proven experience managing and scaling campaigns across one or several major acquisition platforms: Meta (Facebook/Instagram), TikTok, Snapchat, Google Ads, Microsoft Ads, DSPs, or similar platforms.
- Strong understanding of performance marketing across WEB and/or APP environments.
- Deep understanding of key performance metrics: CPA, CPI, CPL, CAC, ROAS, CVR, CTR, CPM, CPC, AOV, LTV.
- Experience managing significant advertising budgets and scaling campaigns while maintaining profitability and efficiency.
- Strong testing methodology with a hypothesis-driven approach across creatives, audiences, offers, bidding strategies, and placements.
- Understanding of attribution and measurement across web and/or app environments.
- Experience with analytics and tracking tools such as GA4, Adjust, AppsFlyer, pixels/events, postbacks, and UTMs.
- Ability to identify performance drop-offs across the funnel and propose improvements to landing pages, offers, creatives, and acquisition strategy.
- Strong analytical and spreadsheet skills using Google Sheets / Excel.
- Ability to translate campaign data into clear insights, reports, and actionable next steps.
- Highly organized, proactive, and comfortable working in a fast-paced test-and-learn environment.
- Experience managing $100K+ monthly advertising budgets.
- Experience across both APP and WEB acquisition.
- Experience with multiple acquisition channels.
- Knowledge of platforms such as DV360, Mintegral DSP, Bigo Ads, MediaGo DSP, NewsBreak, Outbrain, Readpeak, or similar.
- Meta, TikTok, Google, or other relevant platform certifications.
- Familiarity with tools such as ClickUp and Slack.
Depending on the specific opportunity and your area of expertise, responsibilities may include:
- Plan, launch, manage, and optimize performance campaigns across relevant acquisition channels.
- Own campaign performance against KPIs such as CPA, CPI, CPL, CAC, ROAS, and volume targets.
- Manage advertising budgets, pacing, spend allocation, and campaign scaling.
- Build structured testing roadmaps and execute experiments across creatives, audiences, offers, bidding strategies, and placements.
- Analyze campaign and funnel performance to identify growth opportunities and performance bottlenecks.
- Collaborate with creative teams and provide data-driven briefs and performance feedback for UGC, static, and video assets.
- Identify conversion opportunities and propose landing page, funnel, and offer improvements.
- Ensure accurate measurement and attribution across advertising platforms, GA4, and third-party measurement tools.
- Maintain tracking and data quality through pixels, events, postbacks, UTMs, and regular QA.
- Prepare clear performance reports, insights, and next-step action plans.
- Maintain test logs, budget trackers, dashboards, and campaign documentation.
When you join Point2Web, you can expect:
- Three office working-hour options: 11:00–20:00, 12:00–21:00, or 13:00–22:00 EEST.
- Full remote if you need
- Transparent motivation and rewards system: fixed rate + % of profit.
- Medical insurance after six months of successful work.
- 20 working days of Time Off + 3 Free Days + 3 Health-related absence days per year.
- English classes tailored to your current level.
- Modern, well-equipped office in Kyiv with lunches, snacks, and coffee.
- Professional development through courses, training, certifications, and conferences.
Even if we don’t have the perfect User Acquisition role for your background open today, we’d still like to hear from you.
Apply and join our User Acquisition Talent Pool. When an opportunity matching your expertise, platforms, and experience becomes available, our recruitment team will reach out to discuss it with you.