User Acquisition Manager (Web Funnels)

Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling our performance marketing efforts and driving revenue growth through web funnels.
This role has a direct impact on financial results: you’ll manage budgets, make decisions, and scale what drives profit.

Key business KPIs of the role:

• CPA within the target benchmark.
• ROAS / ROI of advertising campaigns.
• Scaling the advertising budget to $400,000+/month.

You are definitely a fit for us if you:

• Want to be responsible for the performance direction and its financial results.
• Think in terms of ROI and impact on revenue.
• Work autonomously and make decisions based on data.
• Know how to scale effective connections.
• Want to grow towards Lead / Head of UA.

Impact areas:

• Launching, managing, and scaling advertising campaigns in Meta.
• Managing budgets of $200,000 and their effective allocation.
• Achieving and stabilizing target CPA / ROAS / ROI metrics.
• Optimizing web funnels with a focus on increasing conversion.
• Analyzing campaign results and making data-driven decisions.
• Finding growth points and scaling profitable connections.
• Collaborating with the marketing team to improve creatives.

Tools:

• Meta Ads.
• Amplitude / Tableau.

We expect that you have:

• 1+ year of experience in User Acquisition / Performance Marketing.
• Experience working with web funnels.
• Practical experience managing budgets from $200,000.
• Understanding of key metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.
• Data-driven approach to campaign optimization.
• Intermediate+ level English.

Will be a plus:

• Experience in Health & Fitness or B2C products.
• Experience scaling campaigns in global markets.

Hiring process:
Interview with Recruiter → Interview with CMO → Job Offer 🚀