UX Architect

Why This Role Matters This is a pivotal role supporting our O+O (Offline Online) strategy, to shape the architecture of customer experiences across App, Mobile and Desktop for AS Watson Group. As a UX Architect in our Customer Experience team, you will use insight and knowledge to design the information architecture, navigation and personalisation frameworks that make customer journeys intuitive, scalable and commercially effective. Working across international markets, you will turn business strategy into clear experience frameworks that shape how millions of customers experience our brands so we can put a smile on our customers' faces today and tomorrow. What You'll Be Doing Define and evolve the end-to-end experience architecture across App, Mobile and Desktop, creating scalable frameworks that work across multiple markets and brands. Design and optimise customer journeys, navigation and interaction flows that balance customer needs with commercial objectives. Translate business strategy, customer insight and market requirements into clear experience blueprints for product, design and development teams. Act as the bridge between customer needs and technical implementation, providing architectural direction that reduces ambiguity and improves delivery efficiency. Collaborate with Product, Engineering, Analytics and Customer Experience teams to validate solutions through testing, experimentation and data-led optimisation. What You'll Bring Strong experience in UX Architecture, Information Architecture or Service Design within complex digital, eCommerce or omnichannel environments. Proven ability to design and scale navigation systems and end-to-end journey frameworks across App, Mobile and Desktop. Experience across multiple brands and international markets, collaborating with UX, Conversion, Analytics, Product and Technology teams. Strong understanding of eCommerce journeys (PLP, PDP, checkout, post-purchase) alongside personalisation and experimentation methodologies. Deep knowledge of customer behaviour, usability principles, accessibility standards and best-practice experience design. Strong stakeholder management and influencing skills, with the ability to align diverse audiences around a shared vision.