UX Research Lead – Market, Competitor & Consumer Intelligence
Location: Bangalore, India
Team: Strategy & Insights
About the Role
We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function.
This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.
Key Responsibilities
Market & Consumer Intelligence
- Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)
- Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking
- Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction
Competitive Intelligence
- Build and institutionalize a structured competitor intelligence framework
- Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance
- Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts
Strategic Partnership with Studio Leadership
- Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions
- Translate research findings into clear strategic implications and actionable recommendations
- Support greenlight decisions, new IP exploration, and market entry strategies
Team & Capability Building
- Build and lead an in-house insights capability (qualitative and quantitative)
- Establish best-in-class research processes, vendor partnerships, and data integration practices
- Combine primary research with gameplay data, performance metrics, and external market intelligence
Executive Communication
- Deliver clear, high-impact insight narratives for leadership decision-making
- Drive a culture of evidence-based decision-making across the studio
What We Offer
- A central leadership role in a fast-scaling Indian gaming company building for the world
- Direct influence on product strategy and global expansion
- High ownership and visibility within the studio
- Opportunity to build a world-class insights capability from Bangalore
Requirements
Qualifications
- 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred)
- Deep expertise in both qualitative (IDIs, focus groups, ethnography) and quantitative (survey design, statistical analysis, segmentation) methodologies
- Strong understanding of global gaming markets and player behavior
- Experience working closely with product or creative teams
- Proven ability to build and lead high-performing teams
- Strong storytelling and executive communication skills
Benefits
What We Offer
- A central leadership role in a fast-scaling Indian gaming company building for the world
- Direct influence on product strategy and global expansion
- High ownership and visibility within the studio
- Opportunity to build a world-class insights capability from Bangalore