【Vesta Association】 Sr. Marketing Manager

【 About the Role 】
The Vesta Sr. Marketing Manager is a key strategic leader responsible for defining how Vesta’s People–Pets–Planet mission is communicated, understood, and felt by the world. This role owns Vesta’s brand narrative, integrated marketing strategy, content direction, and annual communication roadmap—ensuring that Vesta grows into one of Taiwan’s most trusted and inspiring impact brands.

We believe that brand power can drive empathy and social change — this role is not just about marketing, but about shaping how the public understands compassion and community.

You will guide all aspects of brand and marketing strategy, spanning social media, digital campaigns, PR, partnerships, fundraising events, charity sales, CSR collaborations, and impact-trip promotion. As Vesta enters a new chapter of expansion, this role holds significant influence over how the brand evolves and scales across Taiwan and the Philippines.

This position collaborates closely with the PM Team to ensure alignment between program development and marketing execution, while working with internal teams and external partners to ensure all content and event materials are authentic, accurate, and story-driven.

【 Who You Are 】

• 6–8+ years of experience in brand marketing, integrated marketing, communications, or related fields, with strong strategic planning and execution skills.
• Proven experience leading and developing a marketing team, with strong project management capabilities and effective cross-functional collaboration—especially with PM teams.
• Solid expertise across key marketing disciplines, including digital, social, PR, content, partnerships, and event-based campaigns.
• Strong communication and storytelling skills, communicate with empathy and purpose, and able to articulate compelling narratives that build trust and emotional engagement.

Mission-driven, with a genuine interest in social impact and strong alignment with values such as openness, kindness, collaboration, agility, and personal growth. You see the power of marketing as a way to amplify compassion and drive real-world change.

• High sense of ownership, accountability, and comfort operating in a dynamic, fast-moving environment.
• Familiarity with marketing analytics and performance measurement; experience in NGOs, CSR, or social impact organizations is highly valued.

【 What You’ll Do 】

• Develop Vesta’s brand positioning, core messaging, and storytelling architecture to build clarity, trust, and emotional resonance, and subsequently plan and execute impactful, brand-driven campaigns to champion its core values and critical social issues, effectively raising public consciousness.
• Define and own the Marketing team’s annual strategy, plan, and OKRs, and build a comprehensive roadmap aligned with organizational priorities.
• Lead annual budget strategy and allocation to maximize brand growth, visibility, and engagement.
• Oversee all marketing channels—including Social, Digital, PR, Website, Media, Influencers, Email, and Affiliate—and ensure cohesive, high-quality execution.
• Collaborate closely with internal teams to ensure event materials and content are authentic, accurate, and story-driven.
• Align marketing initiatives with program milestones, product launches, and public communications while strengthening collaboration with PM, Operations, and international partners.
• Manage and mentor the marketing team, providing direction, coaching, and performance guidance.
• Monitor key marketing metrics and foster a data-informed decision-making culture.
• Cultivate a collaborative, creative, and growth-oriented team environment with strong ownership and initiative.