Vice President, Americas Professional Marketing
Posted
Description
The Vice President, Americas Professional Marketing leads professional and country marketing across the Americas. Reporting to the SVP, Global Brand, Consumer and Americas Marketing, this leader defines and executes strategies to acquire new professional customers, increase utilization across the existing customer base, and deliver innovative go-to-market approaches that support regional business goals. The role translates customer, market, and competitive insights into differentiated value propositions, portfolio priorities, and coordinated marketing plans across the United States, Canada, and Latin America. This leader also oversees regional portfolio marketing, professional customer engagement, and marketing readiness for new products and services in close partnership with country leadership, Sales, Global Marketing, Global Product, Clinical, Consumer Marketing, and iTero Marketing.
Set professional marketing strategy:
- Define and execute the Americas professional marketing strategy in alignment with regional business priorities and global marketing direction.
- Develop differentiated strategies for orthodontic, general dentistry, and dental service organization (DSO) customers based on market needs and growth opportunities.
- Translate customer, market, and competitive insights into opportunities to drive customer acquisition, utilization, and portfolio growth.
- Lead annual marketing planning and investment prioritization across channels and countries.
Lead portfolio marketing:
- Define regional product positioning, customer value propositions, and messaging in alignment with global brand and product strategy.
- Translate regional customer needs into portfolio recommendations, partnering with Global Portfolio teams on short- and long-term product and service priorities.
- Lead regional product lifecycle marketing, including adoption, portfolio mix, upgrades, and expansion opportunities.
- Develop recommendations related to product offerings, packaging, and pricing in partnership with business leadership, Finance, and Commercial Operations.
Drive professional customer engagement:
- Lead integrated professional campaigns, communications, and engagement programs that strengthen customer relationships and increase adoption.
- Develop targeted engagement strategies across the professional customer journey using digital channels, customer relationship management (CRM) platforms, and customer insights.
- Build relationships with key customers, professional associations, and key opinion leaders, partnering with Clinical teams on clinically grounded content and education.
- Coordinate with Consumer Marketing to connect consumer demand with professional engagement while maintaining clear ownership of each audience.
Lead country and launch marketing:
- Align country marketing plans around shared priorities while adapting execution to local customer and market needs.
- Lead professional marketing strategy and readiness for product and service launches, including positioning, messaging, campaigns, and customer-facing materials.
- Partner with Sales and country leadership to translate marketing strategy into coordinated launches and commercial activation.
- Partner with iTero Marketing to connect professional value propositions and customer engagement across the Align digital ecosystem while maintaining clear accountability for iTero business ownership.
Drive marketing effectiveness:
- Own the professional marketing budget, resource allocation, and return on marketing investment.
- Establish performance measures for customer engagement, acquisition, utilization, and campaign effectiveness in partnership with Finance and Commercial Operations.
- Review performance against plans and adjust investment and execution to improve business outcomes.
- Ensure marketing systems, processes, agencies, and vendors support effective and compliant execution.
- Build organizational capability and lead across functions
- Build professional, product, and portfolio marketing capabilities across regional and country teams.
- Foster collaboration across Sales, Consumer Marketing, Clinical, iTero, Global Marketing, and Global Product teams.
- Develop a strong leadership and specialist talent pipeline supported by clear development and succession plans.
- Uphold Align’s values and standards for brand, quality, ethics, and compliance.
- Education: Bachelor’s degree required; MBA or other relevant advanced degree preferred.
- Experience: 15+ years of progressive marketing leadership experience, including responsibility for a sizable business-to-business (B2B) marketing organization.
- Industry knowledge: Experience in medical devices, dental, healthcare technology, or a related technology-enabled business.
- Marketing expertise: Demonstrated experience in professional marketing, product positioning, portfolio marketing, customer engagement, and product launches.
- Digital and analytical capability: Strong understanding of digital marketing, CRM, customer segmentation, and marketing analytics.
- Global and matrix leadership: Experience leading across countries, cultures, and complex matrixed organizations.
- Leadership and communication: Strong strategic, commercial, analytical, and communication skills, with the ability to translate insights into practical plans and measurable results.
- People leadership: Demonstrated ability to build high-performing teams, develop leadership talent, and lead through influence across functions and geographies.
- Collaborative leadership: Proven ability to build strong partnerships and drive collaboration across functions, business units, and country teams.
- Cross-geography experience: Demonstrated success leading across multiple geographies, while balancing regional consistency with local market needs.
- Consumer marketing understanding: Working knowledge of consumer marketing principles and the ability to connect consumer demand generation with professional customer engagement strategies.
- Leadership of leaders: Experience leading and developing senior leaders and people managers, with accountability for organizational capability, succession, and performance.
- Influence without authority: Demonstrated ability to align stakeholders, shape decisions, and deliver outcomes through influence in a complex global matrix without relying on direct reporting authority.
- Financial and performance marketing acumen: Strong understanding of P&L drivers, budget and investment trade-offs, return on marketing investment, and performance marketing measurement and optimization.
Complementary skills:
- Executive presence and the ability to influence senior leaders and cross-functional partners.
- Ability to balance enterprise consistency with local market needs across the Americas.
- Experience managing significant budgets, external agencies, and strategic vendor relationships.
- Comfort operating in a fast-paced, highly regulated, and evolving commercial environment.
If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
General Description of All Benefits
General Description of All Benefits
We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.
Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:
- Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
- Back-up Child/Elder Care and access to a caregiving concierge
- Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
- Breast Milk Delivery and Lactation Support Services
- Employee Assistance Program
- Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Employee benefits. Align offers its employees:
- Short-term and long-term disability insurance in accordance with those plans.
- Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
- Flexible Spending Accounts – Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
- 401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
- Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
- Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
- Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
- 11 Company-designated paid holidays throughout the year.
- If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
- Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.
To the extent applicable state or local law offers more generous benefits, Align complies with any such law.