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Vice President - Brand Alliances & Business Development - BFSI

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Description

About the Role:

We are seeking a dynamic and strategic leader for the role of Vice President Brand Alliances Business Development. This individual will be responsible for driving growth through strategic partnerships, brand alliances, and revenue-generating business development initiatives. You will play a pivotal role in shaping the companys growth strategy, fostering high-impact collaborations, and overseeing the entire lifecycle of partnerships.

Key Responsibilities:

Brand Onboarding - Business Development & Revenue Generation:

- Lead new business development initiatives to drive incremental revenue and expand the companys market presence.

- Collaborate with cross-functional teams (Sales, Marketing, Finance, and Legal) to develop and execute growth strategies.

- Conduct market analysis to identify new business opportunities and competitive advantages.

- Oversee client acquisition and retention strategies, and manage key account relationships.

- Identify, evaluate, and establish high-value partnerships with brands, platforms, and other strategic partners.

Financial & Legal Oversight:

- Manage the P&L for the partnerships and alliances function.

- Collaborate with the Finance team to ensure profitable partnership deals.

- Work closely with the Legal team to structure agreements and ensure compliance with relevant laws and regulations.

Operational & Technical Coordination:

- Coordinate with technical teams to ensure seamless integration of partner APIs and tech solutions.

- Lead the onboarding process for new partnerships and ensure smooth execution of joint initiatives.

- Monitor and track partnership performance with regular reporting and analytics.

Qualifications:

- Masters degree in Business Administration, Marketing, or a related field.

- 16+ years of experience in business development or onboarding of new strategic partner brands, across various industries - e-commerce, FMCG, beauty, fashion & travel, consumer durables etc.

- Experience with P&L management and revenue generation strategies.

- Excellent negotiation and communication abilities.

- Strong leadership and team management capabilities.

- Expertise in negotiation, client servicing, and technical integration (especially API-based solutions).

- Ability to drive API integration processes in collaboration with technical teams.

Preferred Skills:

- In-depth understanding of fintech, loyalty programs, vouchers, and digital payment solutions.

- Experience working with legal frameworks and drafting commercial agreements.

- Ability to derive actionable insights from data analysis to drive business strategies.

Skills

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