Vice President, Distribution Business Proposition

<p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;font-family:Arial;font-size:18px;">The Opportunity</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">We are looking for a commercially minded and deeply market-connected Adviser Proposition professional to shape how Singlife equips financial advisers to engage, advise and convert clients.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">This is a role for someone who understands that great propositions are not built around products alone but are built around people, needs, moments and behaviours.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">You will be responsible for developing a portfolio of adviser-ready customer archetypes and personas, translating market and field intelligence into compelling client conversations, sales narratives, proposition frameworks and practical playbooks that advisers can use in-market.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">You will sit at the intersection of Distribution, Product, Marketing, Customer, Insights and Strategy, bringing together what we know about advisers, customers, products and the market to create differentiated propositions that can drive adviser engagement, productivity and commercial growth.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">The successful candidate will have a strong understanding of the Singapore Financial Advisers ecosystem and the ability to look beyond conventional segmentation to identify who the next customer is, what matters to them, what triggers their financial decisions, and how an adviser can win the conversation.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;font-family:Arial;font-size:18px;">Key Responsibilities:</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><u style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"><span style="font-family:Arial;font-size:18px;">Build Singlife's Adviser Persona & Archetype Engine</span></u></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Own and continuously evolve a proprietary library of customer archetypes designed specifically for the FA channel.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Develop meaningful personas across different life stages, wealth profiles, financial mindsets, protection needs and investment behaviours — moving beyond demographics into:</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Customer motivations, aspirations and anxieties</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Financial behaviours and decision-making patterns</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Life events and trigger moments</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Protection, wealth, retirement and legacy needs</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Barriers to action and objections</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser conversation opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Relevant product and solution pathways</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Cross-sell and next-best-conversation opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Translate these personas into practical adviser tools, including customer profiles, conversation starters, needs discovery frameworks, objection handling, storytelling structures and recommended solution journeys.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">The objective is to make personas commercially actionable.</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><u style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"><span style="font-family:Arial;font-size:18px;">Turn Field Intelligence into Commercial Propositions</span></u></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Develop a strong feedback loop with Singlife's adviser community and distribution leaders to understand what is happening on the ground.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Identify:</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Emerging adviser/ customer needs</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Changing adviser behaviours</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">New selling opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Competitor propositions and sales approaches</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Objections and barriers to conversion</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Underpenetrated customer segments</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Product opportunities and gaps</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Changes in adviser /customer sentiment and market behaviour</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Convert these insights into clear proposition opportunities and sales plays that Distribution can activate.</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><u style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"><span style="font-family:Arial;font-size:18px;">Create Adviser-Ready Selling Narratives</span></u></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Translate complex insurance, investment and financial-planning concepts into simple, compelling and differentiated stories that advisers can use with clients.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Develop:</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Persona-based sales narratives</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Customer conversation frameworks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Story arcs and conversation openers</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Needs-based selling journeys</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Product positioning frameworks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Objection-handling frameworks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Cross-sell and next-best-action plays</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser playbooks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Sales concepts and campaign themes</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Client-facing conversation tools</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Ensure Singlife is the better way to address the need.</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><u style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"><span style="font-family:Arial;font-size:18px;">Build Proposition Playbooks for the Adviser Force</span></u></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Develop scalable proposition playbooks that enable advisers to move from product selling to needs-based conversations.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Playbooks should provide advisers with a clear path from:</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Customer archetype → Trigger → Need → Conversation → Solution → Objection → Close → Next conversation</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Partner closely with Distribution leaders, Learning & Development and Marketing to ensure these tools are embedded into adviser training, campaigns, events and field activation.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><u style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"><span style="font-family:Arial;font-size:18px;">Identify Growth Opportunities Across the Customer Base</span></u></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">This includes identifying:</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">New customer archetypes</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Emerging affluent segments</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Protection and critical illness opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Long-term care and longevity needs</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Retirement and wealth opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">HNW and legacy needs</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Investment and savings opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Existing customer cross-sell opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Life-stage transition opportunities</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Develop propositions that can unlock these opportunities through the FA channel.</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><u style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"><span style="font-family:Arial;font-size:18px;">Shape Go-to-Market Strategy</span></u></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Ensure propositions are designed with the adviser channel in mind from the outset.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Provide input into:</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Target customer definition</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Product positioning</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Proposition architecture</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Channel suitability</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser value proposition</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Sales activation</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Campaign development</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Launch strategy</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Distribution toolkits</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser education and engagement</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Challenge teams to move from “What are we launching?” to “Who are we solving for, and why will advisers want to sell it?”</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><u style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"><span style="font-family:Arial;font-size:18px;">Own Competitive & Market Intelligence</span></u></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Maintain a strong external view of the Singapore FA landscape.</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Track:</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Competitor propositions</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser sales trends</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Emerging customer segments</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Product innovation</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Distribution models</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser remuneration and incentive trends</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Market campaigns and sales narratives</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Changing customer behaviours</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Regulatory developments affecting distribution</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">New technology and AI-enabled advice models</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Regularly translate these observations into actionable implications for Singlife Distribution</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;font-family:Arial;font-size:18px;">Key Deliverables</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">Success in this role will be demonstrated through tangible commercial outputs, including:</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="font-family:Arial;font-size:18px;">A proprietary Singlife Adviser Persona & Archetype Library</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Segment and needs-state frameworks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser proposition frameworks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Customer conversation playbooks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Persona-led sales narratives</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Product-to-persona mapping</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Adviser selling journeys</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Objection-handling frameworks</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Competitive proposition intelligence</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Distribution opportunity maps</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Go-to-market proposition briefs</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Sales activation concepts</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Proposition performance dashboards and post-launch reviews</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;font-family:Arial;font-size:18px;">What We Are Looking For</span></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;font-family:Arial;font-size:18px;">Experience</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">5 years of relevant experience in life insurance, financial services, wealth management, financial advisory or a closely related industry.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Strong and demonstrable understanding of the Singapore Financial Adviser / FA ecosystem.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Proven experience working closely with financial advisers, agency leaders, brokerage platforms, FA firms or other intermediary channels.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Experience in distribution strategy, adviser propositions, product propositions, sales enablement, customer segmentation, marketing or business development.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Strong understanding of life insurance and wealth propositions across protection, health, critical illness, long-term care, retirement, savings, investments and/or HNW.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Track record of translating market or customer insights into commercial propositions and sales outcomes.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Experience developing sales narratives, playbooks, toolkits or adviser engagement programmes will be highly valued.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Experience in a major insurer, financial institution, FA platform, consulting firm or distribution organisation is preferred.</span></li></ul><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><br /></p><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"><span style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-weight:600;font-family:Arial;font-size:18px;">Qualifications</span></p><ul style="padding:0px 0px 0px 18px;margin:0px 0px 0px 16px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Bachelor's degree in Business, Finance, Marketing, Economics or a related discipline.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Relevant professional qualifications in insurance or financial services are advantageous.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">LOMA, M5/M9/M9A/HI or equivalent industry qualifications would be an advantage.</span></li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;"><span style="font-family:Arial;font-size:18px;">Postgraduate qualifications in business, marketing, strategy or related fields would be advantageous.</span></li></ul>