Vice President for Enrollment Management and Marketing

- Collaborate on enrollment forecasting and financial models - Develop enrollment technology dashboards and KPIs - Develop recruitment strategies for multiple student populations - Drive organizational change initiatives - Implement annual recruitment plans with metrics - Improve student persistence and retention - Lead and evaluate enrollment leadership team - Lead enrollment marketing and communications strategy - Lead strategic enrollment management planning - Manage digital marketing and website strategy - Manage division budgets - Manage enrollment communications and content strategy - Manage integrated marketing and communications - Monitor enrollment and financial performance indicators - Optimize financial aid and scholarship discounting - Oversee admissions - Oversee brand management and market positioning - Oversee student financial services - Provide leadership briefings on market trends - Report progress to executive leadership and board of trustees - Represent institution with external partners - Set enrollment retention and net tuition revenue goals - Use data informed decision making and automation