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Vice President, Growth & Engagement

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Description

This is a remote position.

The Vice President, Growth & Engagement at University Online will serve as a leader responsible for driving enrollment growth and enhancing engagement strategies to support University ’s online programs. This executive position requires an entrepreneurial mindset, strategic vision, and a proven track record of success in student recruitment, marketing, and relationship management.

Responsibilities
Strategic Leadership:
  • Develop and execute a comprehensive growth strategy to increase enrollment in University ’s online programs.
  • Align marketing, recruitment, and engagement efforts with institutional goals for student success and program reputation.
Enrollment Management:
  • Lead initiatives to recruit, enroll, and retain students for online programs, focusing on diverse populations and underserved communities.
  • Oversee the design and implementation of recruitment campaigns, leveraging data-driven insights and best practices.
  • Set and achieve enrollment growth targets, ensuring scalability and sustainability.

Marketing & Branding:
  • Drive digital marketing campaigns, leveraging SEO, paid media, content marketing, and social media to attract prospective students.
  • Partner with Executive team to produce compelling messaging and creative assets.

Partnerships & Engagement:
  • Build and maintain relationships with corporate, nonprofit, and community partners to generate leads and create opportunities for strategic collaborations.
  • Participate in University ceremonies
  • Engage with alumni and stakeholders to foster a robust referral network.



Requirements

Knowledge and Experience
  • Minimum of 8-10 years of progressive leadership experience in enrollment management, marketing, or growth-focused roles.
  • Proven success in driving enrollment growth for online or hybrid programs
  • Demonstrated ability to achieve and exceed revenue and enrollment goals.
  • Experience with commission-based or performance-driven incentive structures preferred.
  • Exceptional leadership and team management capabilities.
  • Strong analytical and decision-making skills with a data-driven approach.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in CRM tools, digital marketing platforms, and enrollment analytics.
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Benefits

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Skills

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