Vice President Industry Marketing Specialist

You will plan and deliver industry marketing programmes spanning events, thought leadership, content, account-based marketing, digital campaigns, and lead generation. You will manage executive stakeholders and agencies, use AI-enabled tools to improve marketing effectiveness, track performance, and optimise budgets and investments.

Responsibilities

• Plan and execute flagship events, executive roundtables, client forums, and conference sponsorships.
• Manage event concepts, budgets, content, stakeholders, logistics, execution, and follow-up.
• Develop industry marketing programmes aligned with business and client priorities.
• Create research reports, articles, client stories, videos, briefings, and sector insights.
• Manage content calendars and distribution across marketing channels.
• Optimise content for SEO and GEO.
• Use Generative AI and Agentic AI for ideation, research, personalisation, localisation, and optimisation.
• Lead awards submissions, industry polls, case studies, and award amplification.
• Execute digital, social, ABM, and partner marketing campaigns.
• Develop lead generation and nurturing programmes.
• Track campaign, event, content, lead, pipeline, and ROI metrics.
• Analyse data and prepare performance recommendations.
• Support budget planning and cost control.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Finance, or a related field.
• 8-10 years of experience planning and executing marketing events.
• Experience in banking, financial services, or professional services is preferred.
• Experience managing executive stakeholders and external agencies.
• Strong knowledge of digital marketing, ABM, performance marketing, content marketing, and social media marketing.
• Experience using Generative AI tools and interest in Agentic AI applications and marketing automation.
• Advanced proficiency in Microsoft Office, Canva, Cvent, marketing automation platforms, and digital analytics tools.