Vice President - Influencer Marketing

Job Description :

We are looking for a senior leader to head and scale our Mumbai & Gurgaon office. This role requires a strategic thinker with strong business acumen, deep influencer marketing expertise, and proven experience in client leadership, revenue growth, and team building.

Strategic Leadership & Office Growth :

- Lead and expand the Mumbai office, driving revenue growth, market presence, and operational excellence.

- Develop and execute a strategic roadmap aligned with overall business objectives.

- Build strong industry relationships to establish the organization as a leading influencer marketing partner.

Strategic Client Onboarding & Account Leadership :

- Oversee onboarding of high-value clients, ensuring seamless integration and alignment with business goals.

- Serve as senior escalation point and strategic advisor for key accounts.

- Drive long-term partnerships with a focus on retention and account expansion.

Influencer Campaign Strategy & Execution Excellence :

- Lead end-to-end influencer marketing strategy across campaigns (celebrity, macro, micro, performance-led, etc.).

- Collaborate with creative, strategy, and operations teams to ensure impactful and scalable execution.

- Ensure campaigns deliver measurable ROI aligned with client KPIs.

Revenue Growth & Business Expansion :

- Drive revenue growth from existing accounts through upselling and cross-selling influencer solutions.

- Identify new market opportunities and vertical expansions within the Mumbai ecosystem.

P&L & Budget Management :

- Own the P&L for the Mumbai office.

- Oversee budget allocation, forecasting, and profitability across campaigns and accounts.

- Ensure financial discipline while maintaining quality delivery.

Team Leadership & Capability Building :

- Build, mentor, and scale a high-performing influencer marketing and client servicing team.

- Foster a culture of ownership, collaboration, and innovation.

- Develop second-line leadership and succession planning.

Performance Analytics & Optimization :

- Monitor campaign performance metrics and revenue dashboards.

- Drive data-led decision-making and continuous optimization strategies.

- Present quarterly business reviews and strategic recommendations to leadership and clients.

Client Advocacy & Retention :

- Act as the voice of the client internally while balancing business priorities.

- Ensure high satisfaction scores and long-term contract renewals.