Vice President, Marketing and Channel Management TH

Responsibilities:

• Set marketing direction to expand debit card customer base.
• Develop marketing activity and strategies.
• Drive Profits & Loss (P&L) growth and expand customer portfolio growth for mass and Preferred segments.
• Implementation and management marketing campaigns to target customer segment.
• Co-ordinate with CB MKT and media team.
• Ensure compliance to internal, local and regional regulatory/compliance requirements.
• Deposit and Debit card acquisition campaign
• Deposit and Debit card Usage campaign
• Campaign fulfilment
• Deposit and Debit card on Active / retention (overall)
• In-app engagement and Reward platform