Vice-President, Marketing

Precise Behavioral Health, Inc.

Role Overview

The Vice President of Marketing will lead the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and revenue growth for Precise Behavioral Health. This role focuses on positioning Precise as a leader in delivering an integrated Behavioral Health Operating System.

This position reports to the Chief Growth Officer

Core Responsibilities

• Strategic Marketing Leadership

• Develop and execute a unified marketing strategy aligned with growth targets.

• Establish market leadership through strong brand positioning.

• Demand Generation and Pipeline Development

• Build and scale a demand generation engine supporting enterprise sales.

• Implement account-based marketing strategies.

Product and Solution Marketing

• Lead go to market strategies across clinical services, digital platform, and revenue cycle solutions.

• Translate complex capabilities into clear value propositions.

Sales Enablement

• Provide tools and content to support sales including presentations, one pagers, and case studies.

Thought Leadership and Brand Development

• Drive conference presence, webinars, and industry publications.

• Digital Marketing and Performance Optimization

• Oversee websites, SEO, paid media, and analytics.

• Track KPIs such as lead generation and conversion rates.

Cross Functional Alignment

• Partner with sales, clinical, product, and revenue cycle teams.

Required Experience

• 10 to 15 years of healthcare marketing leadership experience.

• Experience in behavioral health, digital health, or clinical services.

• Strong enterprise marketing experience.

Key Competencies

• Strategic thinking

• Storytelling and messaging

• Execution excellence

• Collaboration and influence

Performance Metrics

• Pipeline generation

• Conversion rates

• Brand awareness

• Deal velocity