Vice President of Growth

• At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves
• We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships
• We’re looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM
• This role is not about optimizing channels in isolation or chasing short-term gains
• It’s about building a sustainable, compounding growth system—one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value
• You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system. You think in loops, not funnels
• You care as much about how we grow as how fast we grow
• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
• Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
• Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
• Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
• Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
• Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
• Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
• Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
• Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
• Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

Benefits

• Flexible working hours
• Unlimited Paid Time Off (PTO)
• Role development & Curiosity Wallet initiatives
• GBP 3k equipment and home office budget for all new Feelders
• While we are a remote-first organisation, in-person meet ups have always been a cornerstone of the employee experience at Feeld. We provide opportunities for IRL meetups at least once a year, whether through Circle offsites or conferences, role development, coworking or team building

• You’re a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly
• You’re highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience
• 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
• Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity
• Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
• Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
• Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
• Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
• Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces

• Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking
• Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation
• Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability