Vice President of Growth - Marigolds and Onions

Marigolds and Onions, one of Toronto’s most sought after Catering & Events Company since 1991 is looking for a professional to be part of our culinary team.

The Vice President, Growth - Canada is responsible for leading Marigolds & Onions' business development and market expansion efforts throughout Canada. Reporting directly to the Chief Development Officer, the role will identify, qualify, cultivate, and convert strategic new business opportunities while building senior-level relationships across the Canadian sports, entertainment, hospitality, venue, cultural, and institutional markets.

The role sits under the Marigolds & Onions banner and operates as part of the broader Growth organization. The Vice President will lead Canadian opportunities for M&O and, where strategically appropriate, help develop opportunities that leverage the capabilities and resources of the broader Proof of the Pudding platform.

Duties & Responsibilities:

• Develop and execute a focused Canadian growth strategy in partnership with the Chief Development Officer and M&O leadership.

• Build and maintain a forward-looking pipeline of high-quality opportunities aligned with company growth priorities.

• Identify priority markets, clients, venues, developments, and industry segments where M&O can establish a meaningful competitive position.

• Proactively identify opportunities before formal procurement processes through relationship development, market intelligence, contract-expiration tracking, and industry connectivity.

• Provide ongoing market intelligence, competitive insights, and strategic recommendations regarding M&O's expansion in Canada.

• Originate new business through existing relationships, proactive outreach, referrals, strategic partnerships, industry involvement, and targeted prospecting.

• Develop trusted relationships with venue owners, sports organizations, entertainment properties, developers, institutions, consultants, and other senior decision-makers.

• Lead client discovery and assess objectives, operating challenges, financial priorities, decision criteria, and competitive dynamics.

• Own qualified opportunities through the full development cycle, including strategy, discovery, solution development, proposals, presentations, negotiations, and contract execution.

• Position M&O and the broader Proof platform effectively against incumbent providers and other competitors.

• Support the successful transition of newly awarded business from Growth into operations.

• Maintain an accurate and disciplined pipeline, including pursuit strategy, relationship mapping, probability, timing, competitive position, financial potential, and next actions.

• Evaluate opportunities based on strategic fit, projected revenue and EBITDA, capital requirements, operational complexity, competitive dynamics, and likelihood of conversion.

• Prioritize opportunities thoughtfully and ensure company resources are concentrated on pursuits with the strongest strategic and financial rationale.

• Provide regular pipeline forecasts and business development updates to the Chief Development Officer.

• Maintain timely and accurate opportunity information in the company CRM and other Growth-management systems.

• Partner with operations, culinary, finance, legal, marketing, and proposal resources to develop differentiated client solutions.

• Participate in underwriting, commercial structuring, and internal review of significant opportunities.

• Coordinate internal resources throughout each pursuit while maintaining clear ownership of the client relationship and next steps.

• Work closely with M&O leadership and the broader Proof organization to align opportunities with available capabilities, resources, and operating priorities.

• Represent M&O and Proof at client meetings, site visits, industry conferences, and strategic networking events.

• Development of a meaningful, qualified Canadian opportunity pipeline.

• New business wins and associated revenue and EBITDA contribution.

• Strength and depth of senior-level client and industry relationships.

• Identification of opportunities prior to formal RFP processes whenever possible.

• Accuracy and quality of pipeline forecasting and CRM discipline.

• Strategic and financial quality of pursued opportunities.

• Effective collaboration with M&O and broader Proof operating and functional teams.

• Expansion of M&O's reputation and presence within the Canadian marketplace.