Inspiration lives here.
At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.
As a Certified Great Place to Work for 7 years in a row, we proudly offer:- Medical, Dental and Vision coverage.
- Life, AD&D, and disability insurance.
- Voluntary Accident, Hospital Indemnity and Critical Illness options
- 401k or Roth IRA Retirement Savings Plan (with company match)
- Generous Paid Time Off Program
Responsibilities:
The Vice
President of Marketing oversees and directs all marketing efforts of the
AgeWell Solvere communities, including
management of the marketing team and providing strategic direction for all marketing initiatives.
- Manage and lead the marketing
team, including marketing directors and other marketing
personnel.
- Provide coaching, support,
and professional development opportunities for team members.
- Conduct regular team meetings to review progress,
set goals, and address any challenges.
- Develop and implement comprehensive marketing strategies to enhance brand visibility and community engagement.
- Oversee the creation
and execution of marketing plans for new developments, including collateral preparation.
- Review and approve
final artwork for marketing campaigns, including direct mail, print
advertising, digital marketing and website development.
- Provide hands-on marketing
support for a group of communities, ensuring
alignment with overall
marketing strategies.
- Collaborate with community
managers to develop
and execute local marketing initiatives.
- Monitor and analyze
community-specific marketing metrics
to identify trends and opportunities for improvement.
- Review productivity trends,
lead source analysis, event results, and other key performance
indicators.
- Utilize data to make informed
decisions and adjust
marketing strategies as needed.
- Conduct quarterly audits
to ensure marketing
efforts are aligned
with company goals.
- Ensure the compilation of the data is completed,
attend and contribute to semi-annual marketing
planning meetings, including reviews of previous
activities and planning
for the next six months for each community.
- Set goals and provide direction for upcoming marketing
initiatives.
- Participate in the 90-day orientation for new sales
team members and ensure they are
set up in all the marketing specific systems.
- Identify and address
training needs within
the marketing team.
- Follow all “Company
Traditions” as outlined.
- Understand key marketing metrics and how they measure
against national averages
used to baseline.
- Participate in company
conference calls and meetings.
- Collaborate with the Chief Strategy
Officer on business
development plans and owner relations.
- Draft marketing policies
and procedures as needed.
- Attend and participate in industry educational conferences as requested by management for the
purposes of business development and continuing education.
- Perform other duties
as directed by the CSO or necessitated by the role.
Qualifications:
- Bachelor’s Degree preferred.
- Minimum 10 years’
experience in senior
housing marketing and/or
operations, in a leadership
role.
- Knowledge of customer
relations management programs.
- Must be available
to travel as
needed.
- Advanced knowledge of office technology including MS Office.
- Strong organization and project coordination skills.
- Attention to detail
and ability to multi- task.
- Strong communication skills.
- Understanding
of budgeting process
including expense forecasting.
- Comfortable working in high-pressure situations.
- Team-oriented;
willingness to pitch in and help out.
- Self-motivated;
takes initiative.
- Good judgment; ability
to prioritize and work independently.
