Vice President of Marketing

You will lead demand generation, product, field, customer, and digital marketing to drive measurable revenue growth. You will develop go-to-market strategies, optimize the marketing funnel, oversee events and campaigns, build sales enablement, establish marketing attribution, and develop a high-performing marketing organization.

Responsibilities

• Design and lead an AI-driven demand generation engine.
• Develop multi-channel marketing and pipeline strategies.
• Optimize marketing funnel conversion from MQL to SQL to closed-won revenue.
• Lead field marketing programs and high-conversion events.
• Oversee performance marketing, paid media, and account-based marketing.
• Lead product marketing, positioning, messaging, and competitive differentiation.
• Develop go-to-market strategies for product launches and platform expansions.
• Build sales enablement tools, content, and positioning.
• Establish marketing and sales alignment with Sales and RevOps.
• Implement revenue attribution and ROI tracking.
• Use analytics to optimize marketing performance.
• Develop, coach, attract, and retain marketing talent.

Requirements

• 15+ years of marketing experience in a mid-to-large-scale, high-growth organization.
• Experience with solution-selling environments and B2B SaaS products.
• Experience overseeing demand generation and product marketing functions.
• Experience supporting an enterprise solutions salesforce.
• Experience leading field marketing, including customer marketing.
• Experience leading product positioning, competitive intelligence, go-to-market strategy, and sales enablement.
• People leadership experience developing talent and future leaders.
• Strong analytical, communication, interpersonal, and strategic planning skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• AI fluency and ownership of AI-enabled work output quality.

Benefits

• Equity
• Bonus