Vice President of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President of Marketing based in the United States.

Lead the marketing vision and growth strategy for an innovative organization operating at the intersection of healthcare, data, science, and artificial intelligence. As a member of the executive leadership team, you will shape the company’s market positioning, build a high-performing marketing organization, and drive demand and commercial growth. You will oversee product and growth marketing, go-to-market strategy, market intelligence, demand generation, and the launch and expansion of data-driven and AI-powered offerings. Working closely with Product, Sales, Finance, Engineering, and Corporate Communications, you will translate complex technology into compelling customer value and differentiated market experiences. This is an opportunity to influence business strategy, develop strategic partnerships, and help advance technology with the potential to improve healthcare and patient outcomes. The role offers nationwide flexibility, with a remote-friendly hybrid culture and at least one in-person team gathering each year.

• Define and lead the end-to-end marketing strategy, covering product marketing, growth marketing, demand generation, and go-to-market execution to accelerate business growth.

• Build, lead, and develop a world-class marketing organization, attracting exceptional talent and establishing a culture of innovation, accountability, collaboration, and high performance.

• Own product positioning, value propositions, messaging frameworks, and market differentiation, ensuring offerings resonate with priority audiences and support business objectives.

• Develop a deep understanding of target markets, customer needs, competitive dynamics, and the broader healthcare and technology ecosystem, translating insights into business and product strategy.

• Identify priority buyer and user segments and create strategies to reach, engage, and convert them throughout the customer journey.

• Lead go-to-market planning and execution for new products, services, and features, including launch strategy, market readiness, demand generation, and performance measurement.

• Partner with Product Management to inform product strategy and roadmap decisions through customer, market, and competitive insights, while guiding positioning and market activation.

• Collaborate on pricing and packaging strategies to strengthen customer value, support monetization, and drive sustainable growth.

• Build a scalable demand-generation engine that advances prospects through the customer journey and delivers qualified opportunities to Sales.

• Establish marketing performance metrics, accountability frameworks, and data-driven experimentation to optimize results and investment.

• Work closely with Corporate Communications to strengthen brand positioning and translate the company narrative into compelling campaigns, content, customer experiences, and sales enablement.

• Develop strategic co-marketing initiatives with healthcare system members, life sciences customers, technology partners, and other ecosystem stakeholders.

• Serve as a trusted strategic partner to Product, Engineering, Finance, Sales, Corporate Communications, and executive leadership, communicating priorities, strategy, and results with clarity.

Requirements:

• More than 20 years of experience in product marketing or a broader marketing discipline, ideally within healthcare technology, data, subscription services, or AI-driven businesses.

• Demonstrated experience commercializing and monetizing AI-powered and data-driven products or services.

• Extensive expertise developing compelling product positioning, value propositions, and messaging frameworks aligned with business goals.

• Strong understanding of market dynamics, customer needs, competitive landscapes, and commercial opportunities.

• Ability to understand and clearly communicate highly technical products and platforms, including complex data pipelines, AI systems, and scientific or research workflows.

• Proven success leading cross-functional teams and building high-performing marketing organizations.

• Broad experience across the marketing mix, with a track record of measurable business impact and successful growth initiatives.

• Strong strategic leadership, communication, organizational, and stakeholder-influencing skills.

• Ability to balance executive-level strategic thinking with hands-on execution in a dynamic, agile environment.

• Excellent writing skills, creative thinking, sound judgment, and the ability to execute effectively as priorities evolve.

• Collaborative mindset, with the ability to influence stakeholders while contributing as an engaged member of a leadership team.

• Adaptability and enthusiasm for adopting new technologies and innovative marketing approaches.

• Commitment to protecting and strengthening the organization's brand and reputation.

• Willingness to share relevant examples of previous work as part of the application process.

Benefits:

• Base salary: $300,000–$340,000 per year, depending on location, relevant knowledge, skills, and experience.

• Certain positions may be eligible for additional compensation, including incentive pay and stock options.

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement plan.

• Flexible working hours and flexible paid time off.

• Generous paid parental leave.

• Professional development and training opportunities.

• Meaningful work with opportunities to contribute to healthcare, science, and technology innovation.

• Remote-friendly working model, with employees located across the United States.

• At least one required in-person team gathering annually.

• Regular virtual and in-person team activities.

• Meeting schedules generally aligned with Pacific Time, with recurring meetings typically not scheduled after 3 p.m. PT; occasional meetings may take place between 8 a.m. and 6 p.m. PT.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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