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EvenUp

Vice President of Product Marketing

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Description

  • The VP of Product Marketing will report to the CMO and define the strategic narrative and GTM engine for our expanding portfolio of AI-powered legal solutions, acting as a force multiplier for our revenue engine while scaling the marketing organization for sustained, long-term growth
  • Reporting to the CMO, this seasoned leader will build and lead the product marketing organization to translate complex technical breakthroughs in AI into compelling, high-conversion value propositions that resonate deeply with law firm leaders and legal professionals across the SMB, Mid-Market, Enterprise, and Strategic segments
  • This leader must craft a multi-year marketing strategy that compounds our brand and category position, effectively balancing urgent quarterly goals with the foundational work required to scale EvenUp into a full-scale system-of-record
  • They will paint a compelling, unified vision for the marketing team, ensuring that every launch cycle, sales enablement asset, and customer evidence program directly supports our mission to close the justice gap
  • Success requires precise communication, as this person will influence cross-functional leaders in Product and Sales to align on roadmap priorities and market signals
  • They must possess the expertise to differentiate our AI in a crowded legal-tech landscape, grounding our narrative in tangible customer value
  • Ultimately, this individual will build and mentor a cohesive team, fostering the talent density necessary to sustain our rapid trajectory
  • Own and execute EvenUp’s product marketing strategy, ensuring our positioning, GTM plan, and activation evolves as we scale our product
  • Partner with EPD leadership to drive launch cycles for new features and platform products, focusing on adoption metrics and revenue impact
  • Partner with sales on the development of sales enablement content, competitive positioning, and customer evidence programs that accelerate deal velocity across all market segments
  • Analyze market and user signal to inform the product roadmap, ensuring that customer pain points are at the center of our development prioritization
  • Scale and mentor a high-performing product marketing team, fostering deep cross-functional partnership between Marketing, Product, and Sales

Benefits

  • Flexible working hours to match your style
  • Offsites - get to meet your coworkers on a fully-expenses trip ever 6-12 months
  • A variety of virtual team events such as game nights & happy hours
  • Choice of medical, dental, and vision insurance plans for you and your family
  • Flexible paid time off and 10+ holidays per year
  • A stipend to upgrade your home office for fully-remote roles
  • 401k for US-based employees
  • 12+ years of experience in product marketing, with a proven track record of scaling high-growth B2B SaaS organizations
  • Deep understanding of how to translate technical capabilities into clear, concise, and persuasive messaging that resonates with non-technical end users
  • Strong track record of partnering with Sales leadership to drive GTM alignment and achieve measurable revenue growth
  • Proven ability to influence executive leadership and navigate complex, cross-functional organizational environments
  • Experience leading product marketing for AI-native or technical products where complex workflows were a core component of the value proposition

Skills

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