Vice President of Sales

Vice President of SalesSandridge Crafted Foods | Medina, OH | Full-Time, Exempt
Now Hiring
Sandridge Crafted Foods is a family-owned food manufacturer looking for a Vice President of Sales to lead our sales strategy and grow our customer relationships. You’ll guide the sales organization, partner closely with operations and supply chain, and help us grow responsibly while staying true to the integrity and long-term partnerships that define who we are.
What You’ll Do

Develop and execute short- and long-term sales strategies across retail, foodservice, private label, and distribution
Drive revenue growth through new business development, customer retention, and expansion of existing accounts
Lead and develop the sales team, including regional sales leaders, key account managers, and sales operations
Set sales targets, KPIs, and performance metrics, and track progress against company goals
Build and maintain strong relationships with major customers, distributors, brokers, and strategic partners
Work closely with operations, production, and supply chain to align sales demand with manufacturing capacity
Partner with marketing and product development on go-to-market strategies, product launches, and promotions
Lead pricing strategy, contract negotiations, and margin management
Monitor commodity trends, pricing pressures, and competitive activity in the food industry
Ensure compliance with food industry regulations and customer requirements, including food safety, labeling, and traceability
Use CRM and forecasting tools to improve pipeline visibility and demand planning
Recruit, develop, and retain high-performing sales talent in a collaborative, accountability-driven culture
Represent the company at industry events, trade shows, and customer meetings

What You Need

Bachelor’s degree in Business, Marketing, Food Science, or a related field
10+ years of progressive sales leadership experience, with at least 5 years in food manufacturing, CPG, or a related industry
Proven success managing large customer accounts such as retail chains, distributors, or foodservice operators
Demonstrated track record of revenue growth and managing complex sales cycles
Strong understanding of supply chain coordination, pricing strategies, and margin management
Experience building and leading high-performing sales teams
Excellent communication, negotiation, and relationship management skills

Bonus Points

MBA or advanced degree
Experience in a family-owned or privately held company
Experience with private label, co-manufacturing, or ingredient sales
Familiarity with food safety standards such as FDA, USDA, GFSI, and SQF
Experience with ERP and CRM systems in a manufacturing environment

Travel Requirements☐ Overnight travel: not required☑ Overnight travel: sporadic, required☑ Overnight travel: 20% or greater, required☑ Overnight travel: valid passport required for international travel
Why You’ll Love Working Here

Health, vision, dental, and life insurance
401(k) with employer contribution, plus HSA with employer contribution
Annual bonus potential
Costco membership reimbursement
Employee product giveaways and bulk discounts
Appreciation lunches, holiday meals and gifts, and an annual company picnic
Wellbeing resources
Tickets at Work discounts
A family-owned company culture built on integrity and long-term partnerships