Vice President Product and Solution Marketing
You will define market narratives, shape category leadership, and translate product and solution marketing strategy into revenue impact. You will lead market intelligence, positioning, messaging, go-to-market planning, product launches, sales enablement, lifecycle strategy, partner marketing, and team development while partnering with executive stakeholders.
Responsibilities
- Lead enterprise-scale market and competitive intelligence
- Identify and prioritize opportunities across products, segments, and routes to market
- Define buyer personas, journeys, and category narratives
- Shape Ping’s long-term market vision around Identity for AI
- Establish market thought leadership in identity and security
- Define company-wide positioning and differentiated value propositions
- Develop messaging frameworks across products, solutions, and industries
- Create launch strategies, solution handbooks, and sales knowledge transfer plans
- Lead naming, branding alignment, and solution packaging strategy
- Own go-to-market strategy for major product and solution launches
- Align Product, Marketing, Sales, and Partners through integrated launch frameworks
- Ensure sales readiness, enablement, and knowledge transfer
- Measure launch success through dashboards and post-launch analytics
- Drive partner go-to-market alignment and solution marketing
- Develop the Product and Solution Marketing team
- Partner with Sales leadership to improve deal velocity and win rates
- Lead win-loss analysis and product growth diagnostics
- Optimize solution packaging and positioning
- Develop lifecycle and sunset communication strategies
- Build a partner marketing strategy and roadmap
Requirements
- 15+ years in product marketing, solution marketing, or category marketing leadership
- Experience in Identity, cybersecurity, or enterprise technology preferred
- Experience operating at $1B+ scale preferred
- Ability to define or redefine a category narrative
- Experience working directly with the CEO and board-level stakeholders
- Ability to translate AI and regulatory trends into strategic positioning
- Ability to connect messaging to pipeline outcomes
- Enterprise sales complexity and analytical rigor
- Ability to develop high-performance product marketing talent
Benefits
- Flexible work environment
- Employee Resource Groups
- Company and team bonding events
- Competitive benefits and perks
- Global volunteering and community initiatives
- Generous PTO and holiday schedule
- Parental leave
- Progressive healthcare options
- Retirement programs
- Education reimbursement
- Commuter offset for specific locations