Video Editor

This role combines video editing, AI content creation, creative strategy, and performance marketing thinking. You will be responsible for creating scroll-stopping ads, social videos, brand films, AI-powered creatives, and performance-driven content for platforms like Instagram, YouTube, Meta Ads, Google Ads, and emerging digital channels.

The candidate will have responsibilities across the following functions:

Video Editing and Creative Production:

• Create premium short-form and long-form video content.
• Edit high-performing Meta Ads and YouTube Ads, Instagram Reels, Product videos, Brand films, Founder videos, and motion creatives.
• Transform raw footage, scripts, and ideas into engaging videos.
• Work on hooks, pacing, transitions, storytelling, and retention.

AI Video Creation:

• Use AI tools to create next-generation video content.
• Generate AI visuals, scenes, characters, products, environments, and cinematic shots.
• Create videos using:
• AI image generation
• AI video generation
• AI voiceovers
• AI avatars
• AI editing workflows

Creative Strategy:

• Develop creative concepts based on brand objectives.
• Understand consumer psychology and buying triggers.
• Research competitors, trends, and winning ad formats.
• Create multiple creative variations for performance testing.
• Think beyond editing; contribute ideas that improve campaign results.

Performance Ads Thinking:

• Create ads designed for:
• Better thumb-stop ratio
• Higher watch time
• More clicks
• Lower acquisition cost
• Higher conversions
• Analyse winning creatives and improve future videos.
• Collaborate with performance marketing teams.

AI Workflow Development:

• Build faster production workflows using AI.
• Experiment with new AI tools.
• Create repeatable systems for:
• Product shoots
• Real estate videos
• Lifestyle campaigns
• E-commerce ads
• Social content

Requirements:

• Editing & Creative Tools: Strong experience with: Adobe Premiere Pro, After Effects, Photoshop, Illustrator, DaVinci Resolve (preferred), CapCut
• AI Tools Experience: Knowledge of: Sora, Runway, Kling AI, Veo, Midjourney, Flux, Krea AI, Magnific AI, ElevenLabs, HeyGen, Topaz AI, ChatGPT / Claude (or similar AI platforms)
• Creative Understanding: Must understand: Storytelling, Camera angles, Cinematic composition, Lighting & colours, Typography, Music selection, Sound design, Social media trends, Advertising psychology.

Ideal Candidate:

You are someone who:

• Watches ads and thinks How can this perform better?
• Experiments with AI every week.
• Understands why people stop scrolling.
• Loves creativity, technology, and storytelling.
• Can create premium output with speed.

Experience:

• 2-5 years preferred in: Video editing, Creative production, Digital advertising, Social media content.
• A strong AI portfolio can replace traditional experience.
• Bonus Skills: Script writing, Copywriting, Motion graphics, 3D basics, Photography/videography knowledge, Performance marketing understanding.