Virtual Assistant – Marketing & Lead Generation Specialist

Virtual Assistant – Marketing & Lead Generation Specialist




Location: Latin America (Remote)
Hours Schedule: Part Time (20h) - 1:00 PM - 5:00 PM Monday - Friday
Time Zone: CST

About the Role

We are seeking a proactive Virtual Assistant to support a growing real estate business. This role focuses on executing marketing strategies, managing social media channels, and driving digital lead generation to help expand the business. As the position evolves, operational and administrative support may also be integrated into the scope of work.

Responsibilities

- Create and manage engaging content across social media platforms, balancing real estate listings with lifestyle and educational material
- Develop and implement digital lead generation campaigns across social media, paid advertising, and AI platforms such as ChatGPT
- Design, launch, and optimize targeted Facebook ad campaigns to attract prospective home buyers and sellers
- Develop broad marketing strategies that elevate brand visibility and audience engagement
- Assist with administrative operations, email management, and transaction coordination paperwork as business needs expand
- Analyze the market in different geographic areas and conduct research on effective strategies for each region Requirements
- Proven experience with digital marketing, lead generation, and paid advertising campaigns
- Hands-on proficiency managing content and audience growth on Facebook, Instagram, and LinkedIn
- Strong written and verbal communication skills with a direct and straightforward communication style
- Ability to manage marketing initiatives independently and manage time effectively without direct supervision
- Prior experience working within the real estate industry or transaction support is preferred
- Familiarity with marketing automation platforms and advanced copywriting techniques is a plus - Fluency in both English and Spanish is preferred


Requirements

- Proven experience with digital marketing, lead generation, and paid advertising campaigns
- Hands-on proficiency managing content and audience growth on Facebook, Instagram, and LinkedIn
- Strong written and verbal communication skills with a direct and straightforward communication style
- Ability to manage marketing initiatives independently and manage time effectively without direct supervision

Nice to Have

- Prior experience working within the real estate industry or transaction support
- Familiarity with marketing automation platforms and advanced copywriting techniques
- Fluency in both English and Spanish


- Position Type: Full-time / Part-time Virtual Assistant - Location: Remote - Industry: Real Estate Marketing & Administration

Location: Remote - Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela

Skills required for this job:

• Copywriting
• Digital marketing
• Lead generation
• Marketing automation
• Paid advertising