Visual Identity Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Visual Identity Manager based in Canada.

As a Visual Identity Manager, you will shape and maintain compelling brand identities across a diverse range of marketing and creative initiatives.
You will lead the development of visual concepts and ensure consistency across digital, print, packaging, and experiential touchpoints.
Working closely with brand and creative teams, you will translate strategic objectives into impactful designs that resonate with target audiences.
You will oversee creative projects from initial concept to final delivery, ensuring exceptional quality, consistency, and timely execution.
This role offers the opportunity to mentor and develop creative talent while establishing high standards for visual storytelling and design excellence.
You will also drive creative innovation, improve workflows, and explore new approaches to enhance the quality and efficiency of design production.
If you are a strategic thinker with a strong design sensibility and a passion for building distinctive brands, this is an opportunity to make a meaningful impact in a dynamic, evolving industry.

• Own and maintain the visual identity of assigned brands, ensuring consistency across all creative materials, brand guidelines, documentation, and design assets.
• Define creative direction for packaging, websites, logos, branding, infographics, email campaigns, landing pages, advertisements, in-store point-of-sale materials, social media, digital content, editorial layouts, photography, typography, copywriting, and artistic styling.
• Manage design projects from concept through delivery, reviewing creative output to ensure high standards, alignment with brand guidelines, and adherence to deadlines.
• Establish and uphold design principles across marketing and promotional materials, including brochures, flyers, sell sheets, banners, and other branded communications.
• Collaborate with brand and creative teams to develop compelling visual campaigns and ensure alignment with established brand identities and objectives.
• Lead, mentor, motivate, and recruit graphic designers, building a strong creative team while allocating resources and prioritizing workloads effectively.
• Conduct quality assurance reviews, provide constructive feedback, and establish benchmarks for creative excellence across all assigned projects.
• Identify, source, and collaborate with external vendors to support design production and project delivery when needed.
• Monitor industry developments, production techniques, and graphic design trends to identify opportunities for creative improvement and innovation.
• Optimize design workflows to reduce costs, minimize rework, improve efficiency, and accelerate asset production.
• Translate creative concepts into effective visual solutions that meet business objectives while managing project priorities, schedules, and delivery timelines.

Requirements:

• Bachelor's degree in Design, Visual Arts, or a related field.
• At least 5 years of graphic design experience, including 2 or more years in a senior or leadership role, with demonstrated success in developing and delivering brand identities and visual systems. Agency or in-house experience is preferred.
• Expert proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
• Strong knowledge of graphic design, digital content, social media, and experiential marketing activations.
• A portfolio showcasing end-to-end brand identity projects and the strategic rationale behind creative decisions.
• Excellent typography, composition, layout, and visual storytelling skills.
• Proven ability to establish creative direction, make independent design decisions, and work effectively with minimal supervision.
• Strong verbal and visual communication skills, including the ability to present, explain, and justify design decisions to senior stakeholders.
• Excellent interpersonal skills and a collaborative approach to building relationships with cross-functional teams.
• Confidence, resilience, and openness to constructive feedback, with the ability to refine creative work based on input from stakeholders.
• Exceptional attention to detail, organizational skills, and the ability to manage multiple projects and competing priorities.
• A proactive, self-motivated mindset, with the ability to anticipate business needs, identify opportunities, and translate brand vision into effective creative solutions.
• A commitment to high standards, creativity, integrity, and positive team collaboration.
• Experience in print design, editorial layout, or motion design is considered an asset.

Benefits:

• Competitive salary: Annual compensation ranging from $85,000 to $95,000, depending on experience, qualifications, location, market conditions, internal equity, and business needs.
• Potential additional compensation: Eligibility for bonuses, incentive compensation, or other variable pay, subject to applicable plans.
• Remote work opportunity: A Canada-based remote position offering flexibility in how you organize your work.
• Creative leadership: The opportunity to shape brand identities, establish creative standards, and influence the direction of high-impact design initiatives.
• Professional growth: Opportunities to develop leadership capabilities, mentor creative professionals, and expand expertise across multiple design disciplines.
• Collaborative environment: Work closely with cross-functional brand and creative teams to deliver meaningful, high-quality creative projects.
• Inclusive workplace: A commitment to diversity, inclusion, and equal opportunity, with reasonable accommodations available to candidates with disabilities throughout the recruitment process.