Visual Merchandiser - Coricraft - Cape Town
The Visual Merchandiser is responsible for setting up and maintaining the Coricraft Golden Thread, ensuring a consistent look, feel, and style of the brand in stores. This includes managing merchandise presentation, POS materials, customer demographic and store layouts.
Implement and maintain the Coricraft Golden Thread, ensuring a consistent brand look, feel, and style across all stores.
Plan, coordinate, and execute store layouts, product placement, and visual merchandising displays to enhance the customer shopping experience and maximise sales opportunities.
Develop and update floor plans and CAD drawings, while managing the movement and allocation of showroom display stock.
Ensure stores are visually appealing, commercially effective, and support instant purchase opportunities through effective merchandise presentation.
Execute and support the roll-out of advertising campaigns, promotions, special offers, and new product launches with appropriate signage, pricing, and displays.
Maintain showroom standards, including leather walls, marketing collateral, samples, and display units, ensuring they remain accurate and up to date.
Coordinate the setup, maintenance, and breakdown of campaigns, expos, trade shows, and other marketing events to drive brand awareness and business performance.
Collaborate with Planning, Buying, Marketing, and Store Operations teams, providing ongoing feedback and ensuring effective communication on merchandising initiatives and store requirements.
Monitor competitor activity and market trends through regular competitor store visits and benchmarking exercises.
Manage projects and merchandising activities within agreed timelines and budgets, ensuring deadlines are met and operational efficiencies are achieved.
Foster positive stakeholder relationships and contribute to a collaborative, respectful, and high-performing team culture.
Support business growth objectives by driving product visibility, improving stock turn, and ensuring merchandise presentation aligns with the company's strategic direction.
Diploma in Decorating or Merchandising Diploma
Experience:
Minimum 2 years of experience in Visual Merchandising (Décor Merchandising Prerequisite)
Retail Experience is advantageous
Skills:
Creative with a flair for interiors
Attention to detail
Analytical skills
Proficient in AutoCAD
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act