Visual Merchandising Manager
Description
Start: January 2027
Join the Lacoste Team as our VM Manager– UK & Ireland!
Reporting to: Marketing Director
Hybrid working: London office, field / home (3:2)
At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.
As our Visual Merchandising Manager, you will lead the visual merchandising strategy across the UK & Ireland, ensuring a consistent, premium, and commercially effective Lacoste brand experience across our boutiques, outlets, and priority wholesale partners.
Working closely with Global Visual Merchandising, Retail, Wholesale, Construction, and Operations teams, you will bring seasonal campaigns and product launches to life, drive flagship activations, oversee store openings and refits, and develop visual merchandising capability across the business.
This is an exciting opportunity to shape how customers experience the Lacoste brand across every touchpoint while contributing directly to commercial performance and brand desirability.
Your responsibilities:
- Lead the Visual Merchandising Strategy: Deliver the UK & Ireland VM strategy across boutiques, outlets, and priority wholesale accounts, implementing global standards, seasonal campaigns, and product launches while adapting to local market needs.
- Drive In-Store Excellence: Conduct regular store visits, monitor compliance through Yoobic, and take action to ensure VM standards are consistently executed to the highest level across the network.
- Deliver Flagship Projects & Activations: Partner with Global teams to execute elevated window campaigns, exclusive launches, events, and special projects that enhance customer engagement and strengthen brand desirability.
- Manage Production & Budgets: Oversee VM production including POS, signage, displays, props, agencies, and suppliers, ensuring projects are delivered on time, within budget, and with a strong return on investment.
- Lead Store Openings & Refits: Collaborate with Retail, Construction, and Global VM teams to plan and execute store openings, relocations, and refits, ensuring optimal layouts, zoning, and customer experience.
- Turn Insight into Action: Analyse store performance and customer behaviour to identify opportunities that improve product visibility, customer engagement, and commercial results.
- Develop Teams & Capabilities: Coach and develop the Field Visual Merchandiser while delivering training and best-practice guidance to retail teams, ensuring consistent execution across the business.
Why join Lacoste?
Working at Lacoste means…
Representing an iconic brand that’s part of the MF Brands Group, alongside Aigle, Gant, and Tecnifibre, paving the way for exciting internal mobility opportunities. Joining a team that values personal and collective development, where everyone is encouraged to grow and evolve. Balancing passion and well-being, because we believe that everyone needs time to recharge. Embracing our Durable Elegance approach – placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence. As well as fostering social inclusion by making equal opportunities a reality through impactful opportunities.
Rewards & Benefits:
- Package: up to £50-£55k per annum + bonus
- Health & Wellbeing: Regular team activities (e.g. run club, yoga), Private Healthcare (optional), Employee Assist Programme with the Retail Trust
- Holidays: 25 days per year plus usual UK bank holidays
- Swag: Seasonal uniform allowance and up to 65% off Lacoste products
- Learning & Development: Continuous support on your learning journey from day one
- Parenthood: Enhanced family leave and pay from day one, paid Assisted Conception leave
- Extras: Employee Referral, Long Service Award, Social Committee events
Ready to join a unique adventure?
1st step: Apply now and live the Lacoste candidate experience
2nd step: First call with the Talent Acquisition Business Partner
3rd step: 1st stage interview with the Marketing Director & HR Business Partner
4th step: 2nd stage interview with the Marketing Director & Global VM.
5th step: Internal meet with Retail & Wholesale Directors.
6th step: Accept the challenge and become a Lacoste teammate!
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application, feel free to get in touch with us by email uktalent@lacoste.com (please include 'Workplace Adjustments' in the subject line).
Profile
Your profile:
- Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity
- Visual Merchandising Expertise: Proven experience within visual merchandising across premium, fashion, lifestyle, or luxury retail environments, with a strong eye for detail and brand presentation.
- Retail & Wholesale Experience: Strong track record of managing visual merchandising programmes across both owned retail stores and wholesale partners.
- Project Management Excellence: Experience delivering seasonal launches, flagship activations, store openings, relocations, and refits while successfully balancing multiple priorities and deadlines.
- Commercial Mindset: Able to analyse data, identify trends, and translate insights into practical actions that enhance both customer experience and business performance.
- Stakeholder Management Skills: Excellent communication and influencing abilities with experience building strong relationships across Retail, Operations, Product, Wholesale, and Global teams.
- Leadership & Coaching Capability: Passionate about developing people, with experience coaching field or store teams and embedding best practice across a retail network.
- Systems & Technical Competence: Proficient in Microsoft Office and VM reporting platforms. Experience using Yoobic or similar retail communication and compliance tools is highly desirable.
- Adaptability & Mobility: Comfortable working in a fast-paced environment with a willingness to travel regularly across the UK, Ireland, and Europe as required.
- Growth Mindset: Proactive, creative, and solutions-oriented, constantly looking for opportunities to elevate the Lacoste customer experience and challenge the status quo.