Visual Merchandising Manager

The VM Manager/ Sr Manager is responsible for leading the visual merchandising strategy across all stores to create an inspiring, consistent, and commercially effective customer experience. Key Responsibilities: • Develop and execute the visual merchandising strategy across all store locations in line with brand standards and commercial objectives. • Lead the design and implementation of window displays, room sets, feature areas, promotional zones, and in-store signage. • Create seasonal visual calendars and campaign rollouts for product launches, promotions, and festive trading periods. • Suggest and optimise floor layouts, product adjacencies, and category presentation to improve customer flow, product visibility, and conversion. • Partner with buying, marketing, operations, and store teams to ensure timely and accurate execution of visual directives. • Establish and maintain VM guidelines, display standards, and planograms for consistent execution across stores. • Conduct regular store visits and audits to assess visual standards, identify opportunities, and coach teams on best practices. • Analyze customer behavior, and store feedback to evaluate the impact of visual initiatives and refine strategies. • Manage budgets for props, fixtures, signage, and seasonal display materials, ensuring cost-effective execution. • Lead, train, and develop the visual merchandising team and store teams on display maintenance and brand presentation. • Stay informed on home furnishing trends, competitor activity, and retail design innovations to keep stores relevant and inspiring. • Ensure all visual displays comply with health, safety, and operational standards.

• Bachelor’s degree in Visual Merchandising, Interior Design, Retail Management, Marketing, or a related discipline. • 7–10 years of progressive experience in visual merchandising, including 3–5 years in a leadership capacity, preferably within home furnishings, lifestyle, or large-format retail environments. • Proven portfolio showcasing expertise in commercial visual merchandising, store layout and space planning, and end-to-end campaign execution.