VP Brand & Marketing

# Brand & Marketing Leader (VP/SVP Level) ## Company Overview *Not specified.* ## Job Summary We are seeking an **experienced and strategic Brand & Marketing leader** at the **VP/SVP level** to spearhead the organization’s brand vision and marketing initiatives. This role is pivotal in driving a **group-level brand transformation**, including brand repositioning, identity development, and enhancing market perception. The successful candidate will contribute significantly to strengthening the company's brand presence and aligning marketing strategies with overall business objectives. ## Responsibilities - Lead **end-to-end brand management** across the organization, ensuring **consistency** and **strong market positioning**. - Play a **key role in the group-level rebranding initiative**, including **brand strategy**, **identity development**, and **execution**. - Drive **integrated marketing campaigns** across **digital and offline channels** to maximize reach and engagement. - Oversee **PR and corporate communications**, managing **media relations** and **brand reputation**. - Manage **creative strategy**, **content development**, and **storytelling** aligned with business objectives. - Collaborate with **internal stakeholders** to ensure marketing strategies support overall **business goals**. - Supervise **agencies and vendors** for **creative**, **media**, and **PR** deliverables. - Monitor **brand performance metrics** and optimize campaigns for **effectiveness** and **ROI**. - Ensure **strong governance** and adherence to **brand guidelines** across all touchpoints. ## Qualifications - **12 – 18+ years** of experience in **Brand & Marketing**, preferably within the **financial services / broking / wealth / BFSI sector**. - Proven experience in **brand building** and **large-scale brand transformation initiatives**. - Strong exposure to **PR**, **corporate communications**, and **media management**. - Expertise in managing **creative development**, **content strategy**, and **integrated campaigns**. - Demonstrated **leadership experience** with the ability to manage **cross-functional teams** and **agencies**. - Strategic thinker with **strong execution capabilities**. - Educational qualifications: **Bachelor’s degree** in Marketing, Business Administration, or related fields; **MBA** or equivalent preferred. ## Preferred Skills - Experience in handling **group-level** or **multi-brand architecture**. - Strong understanding of **evolving consumer behavior** and **digital marketing trends**. - Prior experience in **high-growth** or **transformation-driven organizations**. ## Experience - **12 to 18+ years** of relevant experience in **Brand & Marketing** roles. - Experience in **financial services**, **broking**, **wealth management**, or **BFSI sector** is highly preferred. - Proven track record of leading **large-scale brand initiatives** and **transformation projects**. ## Environment - The role is based in **Mumbai**. - The work environment involves **collaborative cross-functional teams**, **agency management**, and **strategic planning**. - The position may require **occasional travel** for stakeholder engagement or industry events. ## Salary *Not specified.* ## Growth Opportunities *Not specified.* ## Benefits *Not specified.*