VP, Brand Strategy
Description
What you'll do:
- Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
- Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
- Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
- Partner with engagement strategy to translate brand value proposition to a desired experience
- Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
- Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
- Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
- Support SVP, Strategy in development and expansion of capability set
About you:
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10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
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Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
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Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
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Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
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Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.
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Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.
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Comfortable operating with autonomy, managing ambiguity, escalating selectively, and maintaining accountability for quality and client impact.
Skills
As published by lever · 4 questions · 1 written answer
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, What gender do you identify as?, Which of the following best describes your sexual orientation?, Which option best describes your ethnic group?, Do you have any caring responsibilities?If yes, please select all that apply. This question asks if you look after or give any help or support to anyone because they have a long-term physical or mental health condition or illness, or problems related to old age. Please exclude anything you do as part of your paid employment., I agree for Avalere Health to collect this information for the D&I purposes stated above. The information collected is optional and you can answer ‘prefer not to say’ should you wish. All data collected is anonymized. You can find the link to the candidate privacy notice below, at the bottom of the job advert, or on our website footer.
Pick from a list (3)
- How did you hear about us? optional
- Will you now, or in the future, require sponsorship for employment visa status?
- I acknowledge and understand that consideration for employment is contingent upon the results of a pre-hire reference check and a background check. Should I be considered as a finalist for this position, I authorize Avalere Health (“the Company") to investigate all statements made within this online application, or statements made verbally throughout the course of the hiring process. I acknowledge that I have been advised that Veremark a 3rd party for Avalere Health will ascertain information regarding my background to determine acceptability.
Written answers (1)
- Do you require any adjustments or accommodations to participate in our recruitment process? If yes, please specify. optional