VP & Business Head - Enterprise Brands

# VP & Business Head - Enterprise Brands ## Job Summary The VP & Business Head for Enterprise Brands will be responsible for building and leading a new business unit from the ground up, focused on large enterprise brands and their marketing organizations. This role involves defining the value proposition, acquiring marquee clients, and developing long-term, multi-faceted relationships. The leader will operate as a strategic growth partner, combining deep expertise in growth marketing and brand building with a hands-on, entrepreneurial approach to drive revenue, margin, and client expansion. The role reports directly to the Founder & CEO and is based in Bangalore. ## Responsibilities - **Build and lead the Enterprise Brands business unit**, including defining its proposition, offerings, and operating model. - **Hire and manage a lean, high-caliber team** of strategists, analysts, and client leads; establish the BU’s operational rhythm. - **Develop and execute a growth strategy** to acquire large enterprise clients through networks, referrals, and targeted outreach. - **Lead high-value client engagements**, including pitches, proposals, and negotiations, positioning the firm as a strategic growth partner rather than a media vendor. - **Cultivate and deepen relationships** across the CMO organization, expanding accounts into multi-year, multi-faceted partnerships. - **Collaborate with internal teams** (product, data science, media, delivery) to shape solutions and capabilities aligned with client needs. - **Monitor and ensure delivery quality and measurable outcomes** to foster client retention and expansion. ## Qualifications - 15-20 years of experience in **growth marketing, brand building, marketing consulting, analytics, digital media, adtech, or martech**. - Strong understanding of **modern marketing practices**, including brand, performance, audience strategy, media, measurement, and marketing effectiveness. - Proven track record of **winning and growing large enterprise relationships** through consultative, expertise-led selling. - Experience working across **full CMO organizations** and navigating enterprise procurement processes. - Demonstrated **commercial instinct** with a hunter’s drive and a farmer’s patience for long-term relationship building. - Analytical proficiency, comfortable with **data, measurement, and business cases**. - Well-networked and respected among **CMOs and senior marketers** at large brands. - Entrepreneurial, execution-oriented, and capable of creating momentum with minimal reliance on large teams. - Strong industry presence through **relationships, ideas, or thought leadership**. ## Preferred Skills - Experience building or scaling a **practice, vertical, or business unit**. - Background in **marketing, growth, or digital transformation practices** at consulting firms. - Client or business leadership roles at **large brand accounts** within agencies. - Experience in **marketing analytics, marketing-mix modeling, or measurement firms**. - Background in **martech, adtech, or data platform companies** serving enterprise brands. ## Experience - 15-20 years of relevant experience in growth marketing, brand building, or related fields. - Proven success in **building and scaling enterprise client relationships**. - Experience leading or establishing new business units or practices. ## Environment - The role is based in **Bangalore** with a dynamic, entrepreneurial work environment. - The position involves **hands-on leadership**, client engagement, and collaboration with cross-functional teams. - The work setting is primarily **office-based**, with a focus on building a new business from inception.