VP -CPG

# Vice President - CPG ## Company Overview *Not specified.* ## Job Summary The Vice President (VP) of Consumer Packaged Goods (CPG) at Chaayos is a strategic leadership role responsible for scaling the company's CPG business. The role involves understanding the current ecosystem, developing and stress-testing product-market fit (PMF), creating a comprehensive scale-up plan, and executing it effectively. The VP will work closely with founders and cross-functional teams to drive growth, build strategic partnerships, and establish a strong market presence, with the ultimate goal of matching the scale and scope of Chaayos' core business. ## Responsibilities - **Understand the current ecosystem, business, and market gaps** within the first 90 days, building relationships with existing partners and gaining deep insights into the business nuances. - **Develop and stress-test the Product-Market Fit (PMF)** across various customer segments and geographies within 90-180 days, ensuring the core of the business is validated. - **Create a comprehensive plan for scaling the CPG business** and secure alignment from relevant stakeholders and functions within 180-270 days, focusing on strategic levers and success metrics. - **Lead the execution of the scale-up plan**, managing programs and ensuring achievement of predefined metrics beyond 180 days, with a focus on results and continuous improvement. ## Qualifications - **Experience:** 12-15 years of relevant experience, with mandatory background in the CPG/FMCG space. - **Educational Qualifications:** Not specified, but likely a degree in Business, Marketing, or related fields. - **Technical Skills:** - Strong understanding of customer insights and brand/product development. - Hands-on experience with platform skills and growth levers. - Deep knowledge of P&L management. - Expertise in performance marketing and growth strategies. - **Soft Skills:** - Outcome-driven and results-oriented mindset. - Courageous, action-oriented, and comfortable operating in ambiguity. - Strong problem-solving and strategic thinking abilities. - Excellent relationship-building and stakeholder management skills. - Leadership skills with the ability to build and manage teams and systems. ## Preferred Skills - Proven track record of building and launching brands/products based on customer insights. - Experience with platform-based growth strategies. - Strong operational and execution capabilities. - Ability to operate in detail-oriented environments and manage complex projects. - Sales and growth-oriented mindset with a focus on scaling businesses. ## Experience - 12-15 years of experience in the CPG/FMCG industry. - Prior experience as a founder or in entrepreneurial ventures is highly desirable, especially if the candidate has successfully built or scaled a business. ## Environment - The role is based in Delhi. - The work environment involves strategic planning, cross-functional collaboration, and program management. - The role may require working in a dynamic, fast-paced setting with a focus on growth and innovation. ## Salary *Not specified.* ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*