VP/Director of Marketing & Media

- The VP/ Director of Marketing & Media will be responsible for implementing and tracking marketing programs for locations in the corporate and franchise structure. This will require a thorough understanding of our business and marketing strategy, good communication with restaurant staff, vendors, and the community, and the ability to project-manage and problem solve in a fast-paced entrepreneurial environment.

- The role is responsible for the activation of both national and local marketing strategies and tactics for all locations in a given market with the aim of growing system sales and brand recognition.

- Oversee integration of a new brand identity project

- Develop and execute the social media and marketing elements of the groups marketing programs and promotions. Collaborate with other internal groups; Legal, PR, creative and design teams.

- Develop and execute a plan to optimize cross channel social communications strategy to grow market share

- Manage and co-ordinate the company website, SEO and other related items.

- Develop and manage marketing and promotional content for both the corporate and franchise new location openings.

- Attend exhibitions and conferences and other marketing and promotional events.

- Report to director of operations and other senior management in close coordination with general managers, kitchen managers, and assistant managers

- 5 years prior marketing or publicity experience in the restaurant/hospitality industry.

- Marketing or Communication degree preferred or related field.

- Excellent verbal and written communication skills (phone, email, face-to-face) as well as being friendly and amicable.

- Detail-oriented, organized, a high sense of urgency, and track record of managing multiple projects/priorities to desired results.

- Promotional Activity and Brand Management skills.

- Understand and communicate marketing strategy and objectives to restaurant management and staff.

- Plan and execute marketing events in coordination with restaurant and event management.

- High level of creativity and ability to follow company protocol and processes.

- Demonstrate true hospitality, excellence, and professionalism.

- Demonstrate individual responsibility and accountability as well as valuing collaboration and teamwork.

- Salary based on experience and or aptitude.

- We offer a comprehensive benefits package