VP Marketing DACH

VP Marketing DACH

Summary:

We are seeking a dynamic VP Marketing DACH to act as the strategic marketing leader for the Germany, Austria, and Switzerland cluster, directly managing the German market. This high-impact executive role sits on our Global Marketing Leadership team and is responsible for transforming, aligning, and scaling B2B, B2C, and e-commerce marketing strategies to drive regional business growth.

Geographic & Working Conditions

To ensure smooth cross-border collaboration and compliance within the DACH cluster, candidates must meet the following location and schedule parameters:

• Location: Germany

• Working Hours: Full availability during standard Central European Time (CET) business hours.

Role Differentiation: What This Is (and Is Not)

• What it IS: A high-level strategic transformation and performance-marketing leadership role. You will act as a "Digital Translator"—bridging high-level CMO strategy with complex technical data infrastructure, and directing structural shifts like migrating localized workloads to our Global Capability Center (GCC).

• What it IS NOT: A local, execution-focused brand management or localized content creation role. This is an enterprise-scale commercial role aimed at lower-funnel conversion ecosystem optimization, regional governance, and structural team integration.

What You Will Achieve (Responsibilities)

How will you make an impact?

• Lead Strategic Transformation: Implement the Global Marketing Target Operating Model (TOM) to drive organizational agility and streamline regional workflows across DACH.

• Optimize E-Commerce & B2B Ecosystems: Architect data-driven, high-level conversion strategies to optimize customer journeys and drive localized lead generation.

• Empower a Cross-Border Team: Unify and scale a high-performing regional team, guiding their transition toward centralized functions and high-scalability workflows.

• Champion Financial Health: Manage and optimize the regional DACH marketing budget, ensuring maximum ROI by shifting investments to high-impact drivers.

Key Metrics and Portfolios You Will Own

• Regional Conversion Rates & Lead Gen: Direct accountability for lower-funnel conversion performance, digital lead generation, and overall website traffic.

• Multi-Business Portfolio: Ownership over performance and positioning of the PTS and OTS businesses, alongside Randstad Enterprise.

• Tech Stack Optimization: Leverage DMP/TP insights and integrate AI agents to build highly automated and effective marketing workflows.

What You Need to Succeed

Experience: 10+ years of progressive marketing leadership, with a strong background in leading complex B2B, B2B2C, and e-commerce transformations.

• Leadership Track Record: Proven success leading, restructuring, and expanding multi-country marketing teams within a global matrixed environment (DACH cluster experience is highly preferred).

• Languages: Fluency in both German and English is strictly required (French or Italian is a major asset for Swiss market alignment).

• Technical & Analytical Prowess: Solid experience with DMP/TP platforms, AI-driven automation, and a Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

apply today to join the team:

Reach out to our recruitment business partner, jennifer.roberts@randstadsourceright.co.uk for the full job spec and a confidential discussion.