VP Marketing

This is a new and exciting opportunity to work for a rapidly scaling business in the financial services space. They are looking to hire a VP Marketing, reporting into the Head of Marketing and Business Development. The role will be responsible for driving brand awareness and presence across predominantly the Europe, with a strong focus on the French.

Role based in London.

Client Details

The organisation operates in Financial Services and is based in London, with global growth strategy. This role will be responsible for the brand and marketing strategy across all of their global territories, with a particular focus on France as well as other growth areas in Europe.

French speaking would be advantageous in this role.

Description

Responsibilities of the VP Marketing:

• Define the market opportunity and positioning for the business in the European market by using market intelligence and mapping the competitive landscape, working closely with the sales teams.
• Shape go-to-market strategies that deliver commercial and growth impact in line with business priorities, and plan 360° marketing campaigns from conception to production and distribution.
• Identify opportunities and gaps, explore partnerships and develop new initiatives where marketing can add commercial or reputational value, bringing ideas forward with a clear rationale.
• Spend carefully and intentionally, making every dollar count and prioritising investment in activities that deliver the greatest impact.

Marketing Campaigns

• Drive 360° marketing campaigns from conception to production and distribution.
• Build a credible and distinctive narrative, consistent with the business offering and positioning, for owned, earned and paid channels
• Build and own the content and thought leadership pipeline, together with educational content, in line with business priorities.
• Manage the business presence at sponsored industry events and conferences, maximising brand visibility and commercial impact.
• Plan and deliver hosted client events, managing logistics, branding, stakeholder coordination and follow-up to deepen client relationships and support the sales pipeline.
• Conceptualise and deliver product and platform marketing, partnering closely with business leadership, regional Sales teams, and Markets and Product teams.

Profile

Key skills and experience required for the VP Marketing role:

• Will have experience in financial services marketing on a European scale (ideally in the European derivatives and structured products market
• Strong understanding of structured products and financial markets, with the ability to translate technical concepts into compelling marketing content
• Knowledge and understanding of target audiences including professional and institutional investors, corporate and treasurers, and consumers and producers of commodities.
• Experience working in a regulated environment and knowledge of the risk and compliance requirements associated with this, including legal and compliance requirements around financial communications and promotions.
• Proven experience in business development and marketing, supported by study or professional training in the field, with fluency in marketing best practice and the ability to apply it to commercial objectives.
• Demonstrated track record of delivering 360° campaigns from conception to production and distribution.
• Experience building and executing content and thought leadership strategies, together with product and platform marketing across marketing channels.
• Strong events experience spanning sponsored industry events and hosted client events.
• Experience managing third-party vendors and suppliers and working with supporting agencies.
• Experience working in a fast-paced environment.
• Ideally will be French speaking
• Experience using AI tools to boost productivity across content, research and everyday tasks
• English and French at a fluent level; fluency in German or another European language will be looked upon favourably.
• Excellent written and spoken communication skills, responsiveness, stakeholder and expectation management, and the ability to produce clear and detailed reporting.
• Proficiency with LinkedIn, Campaign Manager, HubSpot, WordPress and Asana.

Job Offer

Competitive