VP Marketing

# VP Marketing - Khetika Brand ## Company Overview *Not specified.* ## Job Summary The **VP of Marketing** for the Khetika brand is a strategic leadership role responsible for driving brand growth, overseeing sales initiatives, and managing marketing strategies within the FMCG food sector. The role involves developing high-impact marketing campaigns, expanding brand presence, and leading sales efforts to achieve ambitious revenue targets, with a focus on high-consideration, non-impulse food items such as spices and other FMCG products. ## Responsibilities - Develop and execute comprehensive marketing strategies to enhance brand visibility and market share for Khetika. - Lead sales initiatives, including planning, forecasting, and achieving sales targets aligned with the company’s growth objectives. - Manage and optimize a marketing budget of approximately **INR 70 LPA**. - Oversee product positioning, branding, and promotional activities for high-consideration FMCG items, particularly spices, with potential exploration into other food categories. - Collaborate with cross-functional teams including sales, product development, and supply chain to ensure cohesive brand messaging and market penetration. - Monitor market trends, consumer insights, and competitive landscape to inform strategic decisions and identify new growth opportunities. ## Qualifications - Proven experience in **brand management and sales leadership** within the FMCG food industry. - Strong understanding of **high-consideration food products** such as spices, with experience in other FMCG categories preferred. - Demonstrated ability to develop and execute successful marketing campaigns. - Excellent leadership, strategic thinking, and communication skills. - Educational qualification: **Bachelor’s degree** in Marketing, Business Administration, or related field; **MBA** preferred. - Experience in managing large marketing budgets and leading cross-functional teams. - Knowledge of the **FMCG distribution channels** and consumer behavior. ## Preferred Skills - Experience in **spices or similar high-involvement food categories**. - Ability to explore and adapt to **other FMCG food segments** beyond spices. - Strong analytical skills with proficiency in market research and data-driven decision-making. - Innovative mindset with a focus on high-consideration, non-impulse buying behavior. - Fluency in English and local language(s). ## Experience - Minimum of **10+ years** of relevant experience in **brand management and sales** within the FMCG food sector. - Prior experience in **leading marketing teams** and managing large-scale budgets. - Experience working in **Mumbai or similar metropolitan markets** is preferred. ## Environment - The role is based in **Mumbai**, with a hybrid work environment combining in-office and remote work. - The position involves strategic planning, team leadership, and collaboration with various departments. - The work setting is fast-paced, requiring adaptability and proactive decision-making. ## Salary - The role offers a **competitive salary package** of approximately **INR 70 LPA**, commensurate with experience and qualifications. ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*