VP – Marketing

# VP – Marketing ## Company Overview *Not specified.* ## Job Summary We are seeking a **senior marketing leader** to develop and scale the company's **go-to-market (GTM) engine** in the B2B technology sector. The role focuses on building a **repeatable outbound demand generation process**, creating a **predictable pipeline engine**, and establishing the **Sales Development Representative (SDR)/Business Development Representative (BDR)** function from the ground up. The successful candidate will drive revenue growth by implementing outbound strategies, managing teams, and aligning marketing efforts with sales objectives. ## Responsibilities - **Build the outbound engine:** Define strategy, channels, messaging, and operating rhythm for outbound demand generation. - **Build and scale the SDR/BDR function:** Set up the team, hiring plan, processes, KPIs, playbooks, and performance cadence. - **Drive pipeline creation:** Develop a measurable and predictable pipeline engine in close partnership with the Sales team. - **Make marketing revenue-led:** Establish clear funnel metrics, attribution models, and accountability from activity through qualified pipeline and revenue. - Own the overall **B2B marketing and demand-generation strategy**. - Develop **outbound programs** targeting specific accounts, segments, and buyer personas. - Build **Account-Based Marketing (ABM)** campaigns and account engagement programs. - Collaborate closely with Sales on **Ideal Customer Profile (ICP)**, messaging, pipeline targets, and conversion metrics. - Hire, coach, and manage **SDR/BDR talent** as the function scales. - Create **repeatable processes, playbooks, and reporting** for marketing and SDR performance. - Track **funnel performance** across lead generation, qualification, meetings, pipeline, and conversion. - Continuously test channels, messaging, and campaigns to improve **pipeline efficiency**. ## Qualifications - **8+ years of experience** in B2B Marketing, Demand Generation, or Growth Marketing. - Hands-on experience building **outbound-led GTM motions** beyond inbound or brand marketing. - Proven experience in **setting up and scaling SDR/BDR teams**. - Strong understanding of **B2B pipeline generation**, **Account-Based Marketing (ABM)**, segmentation, and funnel metrics. - Ability to work closely with **Sales** and translate marketing activities into **measurable pipeline outcomes**. - High ownership and comfort operating in a **fast-moving, build-from-scratch environment**. - Educational qualifications: **Not specified**. ## Preferred Skills - Experience with **multi-channel outbound campaigns**. - Expertise in **marketing automation and CRM tools**. - Strong analytical skills for **funnel and performance tracking**. - Excellent leadership and team management capabilities. - Knowledge of **technology industry trends** and **B2B sales cycles**. ## Experience - **8+ years** of relevant experience in B2B marketing, demand generation, or growth marketing. - Demonstrated success in **building outbound GTM strategies** and **scaling SDR/BDR teams**. ## Environment - The role is based in **India**. - The work environment involves **collaborating closely with sales teams** and building processes from scratch. - The setting is likely **fast-paced and dynamic**, requiring high ownership and adaptability. ## Salary *Not specified.* ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*