VP of Brand Marketing

Company Description Just Your Normal Missfit (JYNM) is a podcast and platform dedicated to amplifying the voices of neurodivergent and “misfit” learners in a world largely designed for neurotypical experiences. Hosted by Ann Thomas—an ADHD adult, parent, educator, and inclusion advocate—JYNM explores the complex realities of learning differences and invisible disabilities. Through candid conversations, expert perspectives, and lived experiences, the platform examines how people grow, learn, and thrive in systems that may not fully understand them. JYNM engages parents, educators, and institutions in rethinking support for neurodivergent communities and advancing genuine inclusion. The podcast is available on Spotify, Amazon, and YouTube, with an active presence on Instagram and additional resources at mommysuitup.org.
Role Description The VP of Brand Marketing is a full-time, remote role responsible for defining and leading the overall brand vision and marketing strategy for Just Your Normal Missfit. This role oversees brand positioning, messaging, and visual identity across podcast episodes, social media, website content, and partner initiatives to ensure a cohesive and inclusive brand presence. The VP will develop and execute strategic marketing plans to grow audience reach, strengthen brand awareness, and deepen community engagement among neurodivergent individuals, caregivers, and educators. Day-to-day responsibilities include leading campaign planning, collaborating with content and production teams, managing external partners and vendors, analyzing performance metrics, and optimizing channels for growth. The role also involves setting brand guidelines, mentoring team members, and identifying opportunities for partnerships, sponsorships, and cross-platform storytelling that align with JYNM’s mission.
Qualifications

• Demonstrated expertise in brand strategy, brand management, and brand awareness to build and sustain a distinctive, mission-driven brand.
• Strong market planning and marketing skills, including experience developing and executing integrated campaigns across digital and social channels.
• Proven leadership experience in brand or marketing roles, preferably within media, podcasts, education, or social impact organizations.
• Ability to use data and analytics to inform decisions, measure performance, and refine strategies for audience growth and engagement.
• Excellent communication, storytelling, and collaboration skills, with the ability to align cross-functional teams around brand goals.
• Experience managing budgets, timelines, and external agencies or contractors in a remote, distributed environment.
• Commitment to inclusion and understanding of neurodiversity, with sensitivity to representing diverse lived experiences respectfully.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.