VP of Marketing

WHO WE ARE

On one level, much of what we buy is functional. Yet, at the same time, our choices – in deliberately selecting one product over another – reflect aspects of ourselves. Art is no different. The art we buy is as much about who we are as it is about the artists who create it. Aisling is about creativity, vision, and statement – our artists', customers', and the world's around us.

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ASHLIN will be for-profit and function as a business that sells reproduced art products. In other words, we will take digital art and photographed traditional art from artists, print it as stickers or posters, and sell it. Later on, we plan to expand to pins, patches, notebooks, clothes, etc. Artists will receive a small commission from each sale.

The business will function as a gallery of sorts in that we will handle marketing, production, shipping, promotion events, and more. However, while galleries only deal with original pieces, prestigious clientele, and high price premiums, this organization will be selling reproduced artwork at an affordable cost. Our focus on supporting a limited portfolio of artists with "vision" develops an emotional dimension/significance to our products. Our offering of useful products such as notebooks and posters (relevant on college campuses where students seek to personalize their living spaces) creates functional demand.

An essential part of our job will be aiding artists in communicating and defining their "vision" – i.e., their message, point of view, and relevance. This will be to create pieces that customers will then be able to identify with themselves – that is, creating works that have meaning and a statement.

**Please note: Although this organization will eventually be for-profit, all funds earned within the first 6-18 months of sales will be delegated to the company treasury as operational funds.

JOB DESCRIPTION

Head marketing campaigns, aid artists, and reinforce organization brand

Responsibilities

- Support the execution of marketing responsibilities that drive growth, consumer engagement, and patient retention

- Seek information and operate at a level of constant inquiry about business priorities and key initiatives that can further differentiate the organization

- Utilize multiple platforms (e.g. social media, website, collateral) to create engagement

- supervise and aid marketing team members working with artists

- perform other duties as needed

Requirements / Preferred Qualifications

- familiar with social media marketing

- familiar with Instagram

- fluent in written & verbal English

- Proven team leader

- Excellent communication

- Energetic, highly self-motivated, and able to work efficiently and productively

- high level of integrity and professionalism

- “artistic” in some respect