VP of Marketing

Position Summary

The Vice President of Marketing is responsible for developing, leading, and executing all company and community-level marketing initiatives to support occupancy, revenue growth, brand awareness, client satisfaction, and resident retention. This role oversees advertising, branding, digital and traditional marketing, market research, outreach efforts, merchandising, and strategic marketing initiatives across the portfolio. The Vice President serves as a key partner to executive leadership, property operations, and client stakeholders in driving the overall success of the organization.

Essential Duties and Responsibilities

Marketing Strategy & Brand Management

• Develop, implement, and oversee comprehensive marketing strategies that support company objectives and community performance.
• Direct all advertising campaigns, including media placement, creative strategy, contract negotiations, budget management, monthly advertising audits, and performance analysis.
• Develop and maintain brand standards and ensure consistent messaging across all communities and marketing channels.
• Create unique positioning and branding strategies for new communities and redevelopment projects, ensuring consistency throughout all marketing campaigns.
• Identify emerging industry trends, marketing opportunities, and competitive advantages to maintain market leadership.

Market Analysis & Revenue Optimization

• Monitor and analyze key market indicators, competitive data, demographic trends, and consumer behavior to provide strategic recommendations regarding:
  • Product enhancements
  • Capital improvement initiatives
  • Pricing strategies
  • Acquisition and development opportunities
• Review and analyze weekly leasing reports, occupancy trends, marketing surveys, and rental performance data.
• Provide actionable recommendations to improve leasing velocity, occupancy, resident retention, and overall asset performance.
• Partner with Operations and Revenue Management teams to support pricing strategies and revenue optimization initiatives.

Client Relations & Business Development

• Serve as the primary marketing liaison for prospective, new, and existing clients.
• Develop and present marketing materials, proposals, and performance reports that support business development efforts and client retention.
• Assist with the onboarding and integration of new communities and management clients.
• Build and maintain relationships with vendors, media partners, community organizations, and industry stakeholders.

Property Marketing Support

• Conduct marketing needs assessments and develop strategic action plans for new, underperforming, or challenged communities.
• Partner with Regional Property Managers and Property Managers to develop and execute community-specific marketing initiatives.
• Provide guidance on outreach marketing, resident referral programs, community events, signage, merchandising, and leasing promotions.
• Assist with the design, production, placement, and evaluation of advertising and collateral materials.
• Support outreach and community engagement efforts to strengthen market presence and generate qualified traffic.

Team Leadership & Training

• Serve as a marketing resource and facilitator for on-site teams by providing coaching, training, tools, and ongoing support.
• Lead regular marketing meetings to review community performance, discuss active projects, and identify opportunities for improvement.
• Mentor and develop marketing team members and operational staff to enhance marketing effectiveness throughout the portfolio.
• Foster a culture of innovation, accountability, and continuous improvement.

Community Appearance & Merchandising

• Conduct periodic site visits to evaluate curb appeal, model apartments, amenities, leasing offices, signage, and overall community presentation.
• Collaborate with Regional Property Managers to design and furnish leasing centers, clubhouses, model apartments, interior and exterior signage, wayfinding systems, and community branding elements.
• Ensure communities maintain a market-ready appearance that aligns with company standards and resident expectations.

Budgeting & Administrative Functions

• Prepare and manage annual marketing budgets, utilizing cost-benefit and return-on-investment analyses.
• Maintain advertising records and vendor agreements for all communities and campaigns.
• Monitor marketing expenditures to ensure budget compliance and maximize return on investment.
• Participate in planning and coordinating company-sponsored events, including team meetings, recognition programs, holiday celebrations, and other corporate initiatives.
• Perform additional duties and special projects as assigned.

Qualifications

Required Experience

• Minimum of 5 years of progressive marketing experience in multifamily property management, preferably within the Washington, D.C. metropolitan area.
• Demonstrated success developing and executing strategic marketing initiatives that drive occupancy, revenue growth, and resident retention.
• Strong analytical skills with the ability to interpret market data and make data-driven decisions.
• Experience managing advertising budgets, vendor relationships, and marketing campaigns across multiple properties.
• Proven leadership, project management, and team development experience.

Required Knowledge, Skills, and Abilities

• Excellent verbal, written, presentation, and interpersonal communication skills.
• Strong organizational and time-management abilities with exceptional attention to detail.
• Creative problem-solving skills and innovative thinking.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with marketing analytics, digital marketing platforms, and Microsoft Office applications.

Education

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
• Master's degree preferred.

Working Conditions

• General office environment with frequent interaction across multiple communities and departments.
• Periodic travel to community locations for site visits, meetings, and events.
• Occasional evening and weekend work may be required to support business needs and special projects.

This job description is intended to describe the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required. Employees may be required to perform additional duties as assigned.

Management reserves the right to modify, interpret, or revise this job description at any time. This job description does not constitute a contract of employment. Employment is at-will and may be terminated by either the employee or the Company at any time, with or without notice and subject to applicable law.