VP of Sales & Marketing

Location: Barnstable, MA

Type: Hybrid, 2-3 days a week in the office, Full time. Reports to: CEO

OVERVIEW

OpenCape is the ultra-fast fiber optic network connecting Cape Cod, southeastern Massachusetts, and Rhode Island to Boston, Providence, and beyond. Spanning 500+ route miles at 400-800 Gbps capacity with a 99.999% SLA, we serve key institutions in the region such as Southcoast Health, Cape Cod 5 Savings Bank, Joint Base Cape Cod, Massachusetts Maritime Academy, and Woods Hole Oceanographic Institution. Businesses throughout the region depend on us as critical infrastructure. We are a registered federal vendor and defense contractor.

We're looking for a VP of Growth to own revenue, demand generation, and marketing end to end. You'll lead sales and marketing, carry a revenue number, and own our full commercial motion. You will lead a small, nimble team and identify future hiring needs and structure across sales and marketing.

This is a leadership role at a mission-driven company entering its highest-growth phase. You'll have direct access to the CEO and leadership team, grow a genuinely differentiated service offering, and own a challenger brand story that can inspire the region.

SCOPE

Revenue & Sales Leadership

• Own the revenue number including new logo acquisition, expansion, and retention across all segments.
• Own KPIs including revenue growth, pipeline coverage, win rates, and retention.
• Lead and develop the sales team setting quotas, building processes, running pipeline reviews, and closing enterprise deals alongside the team as needed.
• Define the sales motion for each segment: enterprise (3–18 month cycles with IT/C-suite buyers), municipal (relationship-driven, grant-assisted), and SMB (shorter cycle, local campaigns).
• Build the full-funnel infrastructure including lead scoring, MQL-to-SQL handoff, CRM hygiene, and forecasting in collaboration with COO/CFO.
• Establish operating cadence of weekly pipeline reviews, monthly forecast updates and quarterly business reviews.

Marketing

• Own OpenCape’s digital presence, including website, SEO and on-site conversion optimization to drive qualified leads.
• Run all marketing including brand, content, advertising campaigns, PR, digital, and sales enablement.
• Lead our agency partner in creative development & execution.
• Build the case study library and organic storytelling including Southcoast Health, Cape Cod 5 and others to establish thought leadership.
• Connect top ad platforms to our 1st party prospect data sources to run data driven campaigns with full funnel attribution.
• Develop the product marketing roadmap to communicate our technical vision, differentiation, comparative benefits, and timeline. This includes service definition, offering development, pricing structure, and partner management.
• Position OpenCape as the innovator and thought leader in our space.

Demand Generation

• Build and own demand generation programs from idea to execution including new channels, outbound sequences, account-based programs, and seasonal campaigns.
• Design and execute the outbound motion including segment prioritization, account-level sequencing, and prospecting cadences across enterprise and SMB.
• Design and launch highly targeted advertising campaigns against detailed target address lists to grow brand awareness and enhance perception and differentiation.
• Track and report campaign performance metrics on from web visits, cost per lead, cost per conversion, and customer acquisition cost (CAC).
• Own the go-to-market process for new value-added service launches.
• Develop the vertical playbooks for healthcare, education, municipal, enterprise, and SMB.